Bojangles is Transforming into "Boojangles" for Halloween
Laura McQuarrie — October 28, 2024 — Lifestyle
References: bojangles & businesswire
Bojangles, the fast food restaurant chain specializing in Cajun-seasoned fried chicken and buttermilk biscuits, is turning into "Boojangles" for Halloween to introduce the all-new Bo Bites with a spooky drive-thru experience. For one night only, Bojangles will transform its its flagship original Charlotte restaurant into a haunting destination to spotlight Bo Bites—bite-sized, hand-breaded chicken tender pieces.
For a limited time around Halloween, Bojangles fans can take advantage of a special offer by using the Bojangles app and the “RIPNuggets” promo code to get 20% off any Bo Bites combo at participating restaurants.
Bo Bites are said to be best enjoyed with Bo’s signature Peach Honey Pepper sauce or House-made Ranch and will be exclusively available through December 29th, while supplies last at select restaurants.
For a limited time around Halloween, Bojangles fans can take advantage of a special offer by using the Bojangles app and the “RIPNuggets” promo code to get 20% off any Bo Bites combo at participating restaurants.
Bo Bites are said to be best enjoyed with Bo’s signature Peach Honey Pepper sauce or House-made Ranch and will be exclusively available through December 29th, while supplies last at select restaurants.
Trend Themes
1. Spooky-themed Pop-ups - Temporary haunted drive-thru pop-ups are creating unique, immersive experiences for fast-food consumers.
2. Exclusive Seasonal Menus - Seasonal and limited-time offerings are enhancing customer excitement and driving app downloads for exclusive deals.
3. Themed Digital Marketing Campaigns - Promo codes tied to holiday promotions showcase the potential of digital marketing in boosting sales and user engagement.
Industry Implications
1. Fast-food - The fast-food industry can capitalize on themed culinary creations to attract festive diners and create memorable experiences.
2. Marketing and Advertising - Innovative digital marketing campaigns tied to holidays highlight the efficacy of unique promotions in driving consumer action.
3. Mobile Apps - The use of exclusive app-based promotions showcases the growing importance of mobile applications in customer retention.
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