The B.Ink Red Blend Wine is Arriving Now in the UK
Michael Hemsworth — March 29, 2022 — Marketing
References: accoladewines & talkingretail
The B.Ink Red Blend wine is being launched by Grant Burge Wines, part of Accolade Wines, as a new option for consumers in the UK to try out when seeking a full-bodied variety. The wine is achieved with a blend of Australian wines to give it a balanced flavor profile that is perfect for those who favor full-bodied wines. The wine is arriving on store shelves in the UK now at a price point of £9, makes it a competitively priced option with a high-quality flavor.
Marketing Director for Europe at Accolade Wines Tom Smith spoke further on the new B.Ink Red Blend wine saying, "We’re building on the growth of the globally-renowned Grant Burge Wines and success of Barossa Ink by making the brand even more accessible for UK consumers. The striking, disruptive design and vibrant taste of B.Ink will appeal to new audiences as we look to drive further excitement in the wine category. The Red Blend personifies big Australian flavours, with a full-bodied, bold palate that is easy to drink, at a price-point that will drive trade up and increase category value.”
Marketing Director for Europe at Accolade Wines Tom Smith spoke further on the new B.Ink Red Blend wine saying, "We’re building on the growth of the globally-renowned Grant Burge Wines and success of Barossa Ink by making the brand even more accessible for UK consumers. The striking, disruptive design and vibrant taste of B.Ink will appeal to new audiences as we look to drive further excitement in the wine category. The Red Blend personifies big Australian flavours, with a full-bodied, bold palate that is easy to drink, at a price-point that will drive trade up and increase category value.”
Trend Themes
1. Blended Australian Wines - Wineries can explore innovative blends of Australian wines to create new full-bodied wine offering varieties in the market
2. Competitively Priced Wines - Wine companies can offer high-quality, full-bodied wines at affordable price points to capture the interest of budget-conscious consumers
3. Promotion of Exciting Wines - Wineries can promote the unique and disruptive characteristics of their wines through design elements and marketing campaigns to appeal to new audiences
Industry Implications
1. Wine Industry - Wineries can innovate new blends of wines and also focus on better packaging and marketing campaigns for increased sales
2. Retail Industry - Retailers can stock and market competitively priced wine for budget-conscious consumers to drive trade up and increase category value
3. Hospitality Industry - Hotels and restaurants can offer unique and exciting wine options to their customers to add variety and enhance their dining experience
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