The Echo Falls Botanicals Range Includes Two New Flavors
Michael Hemsworth — May 21, 2020 — Marketing
References: echofallswine & conveniencestore
The Echo Falls Botanicals range has been expanded by Accolade Wines to offer consumers in the UK with a premium fruit-forward wine that's perfect for enjoyment in the warm weather. The wines are targeted at young adult consumers and feature a fruitier profile with a lower ABV of 5.5% to make them suited for the needs of those who are used to sipping beers or ciders. The wines come in new Raspberry & Lavender and Melon & Mint options, which are perfect for consumers seeking a fruity alternative to conventional wine varieties.
European Marketing Director at Accolade Wines Caroline Thompson-Hill spoke on the new Echo Falls Botanicals additions saying, "Echo Falls is the UK’s number one fruit flavored wine brand, worth £68.4m in a total category valued at £129.4m, and it’s important that the brand keeps up-to-date with trends and leads in innovation. The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing NoLo category driven primarily by younger consumers.’’
European Marketing Director at Accolade Wines Caroline Thompson-Hill spoke on the new Echo Falls Botanicals additions saying, "Echo Falls is the UK’s number one fruit flavored wine brand, worth £68.4m in a total category valued at £129.4m, and it’s important that the brand keeps up-to-date with trends and leads in innovation. The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing NoLo category driven primarily by younger consumers.’’
Trend Themes
1. Fruit-forward Wine - Disruptive innovation opportunity: Develop fruit-forward wine options that appeal to younger adult consumers looking for a refreshing and fruity alternative to traditional wines.
2. Lower ABV Beverages - Disruptive innovation opportunity: Create lower alcohol by volume (ABV) beverages with flavors and profiles that rival beers and ciders, catering to the preferences of young adult consumers.
3. Innovative Wine Varieties - Disruptive innovation opportunity: Introduce new and innovative wine varieties, such as the Echo Falls Botanicals range, that offer unique flavor combinations and cater to evolving consumer tastes.
Industry Implications
1. Wine Production - Disruptive innovation opportunity: Explore the production of botanical wines and fruit-forward wine options to meet the demand of the young adult consumer market.
2. Alcoholic Beverages - Disruptive innovation opportunity: Develop lower ABV beverage options that combine the appeal of beers and ciders with the flavors and profiles of wines, appealing to the preferences of young adult consumers.
3. Flavored Wine - Disruptive innovation opportunity: Create innovative flavored wine varieties that offer consumers unique and refreshing options, aligning with the growing interest in new and exciting wine flavors.
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