TGI Friday's is Adding Beyond Meat's Vegan Burger to Its Menus
Ellen Smith — November 29, 2017 — Lifestyle
References: beyondmeat
It can be difficult for vegans to enjoy a meal out with friends, as most fast food chains struggle to accommodate the more conscious lifestyle, which is what makes Beyond Meat's vegan burger the perfect alternative as it both looks and tastes like real beef. In order to be more accessible to vegans and vegetarians, TGI Friday's will begin retailing this vegan patty in over 465 restaurants across the United States.
A few weeks prior, Beyond Meat announced the vegan burger would be trialing in select TGI Friday's locations. The nationwide roll out of these burgers speaks to the success of the brief trial, making TGI Friday's the largest chain restaurant to partner with the plant-based company.
A few weeks prior, Beyond Meat announced the vegan burger would be trialing in select TGI Friday's locations. The nationwide roll out of these burgers speaks to the success of the brief trial, making TGI Friday's the largest chain restaurant to partner with the plant-based company.
Trend Themes
1. Plant-based Fast Food - Restaurants are incorporating plant-based options in their menus to cater to vegan and vegetarian customers.
2. Beyond Meat's Vegan Burger - Beyond Meat's vegan burger is gaining popularity as it closely resembles real beef in taste and appearance.
3. Expansion of Vegan Offerings - TGI Friday's is expanding the availability of the Beyond Meat vegan patty to over 465 restaurants, making it more accessible to vegans and vegetarians.
Industry Implications
1. Fast Food - The fast food industry is embracing plant-based alternatives to cater to changing consumer preferences.
2. Food and Beverage - The food and beverage industry is seeing a rise in demand for vegan and vegetarian options, leading to the introduction of products like Beyond Meat's vegan burger.
3. Restaurant Chains - Restaurant chains like TGI Friday's are partnering with plant-based companies to offer innovative vegan options in their menus.
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