Fresh Brothers is Offering Plant-Based Beyond Beef as a New Topping Option
Katherine Pendrill — September 28, 2020 — Lifestyle
References: qsrmagazine
In an effort to make its offerings more accessible to consumers who don't eat meat, Fresh Brothers has teamed up with Beyond Meat to start offering plant-based Beyond Beef. This new offering will replace the existing plant-based options on the chain's menu.
Fresh Brothers’ motto is to always use “all-natural, never artificial” ingredients, and this aligns with Beyond Meat’s mission to create plant-based foods without GMOs, or synthetic colors and flavors. As Fresh Brothers' CEO Geoff Goodman explains, "When evaluating which plant-based meat option to offer now and in the future, Beyond Meat’s products made without GMOs felt like the right choice for us and our guests.”
Thanks to the new partnership, Fresh Brothers is introducing three new menu items that feature the plant-based Beyond Beef. Customers can also choose the vegetarian-friendly topping as part of any create-your-own pizza.
Image Credit: Fresh Brothers
Fresh Brothers’ motto is to always use “all-natural, never artificial” ingredients, and this aligns with Beyond Meat’s mission to create plant-based foods without GMOs, or synthetic colors and flavors. As Fresh Brothers' CEO Geoff Goodman explains, "When evaluating which plant-based meat option to offer now and in the future, Beyond Meat’s products made without GMOs felt like the right choice for us and our guests.”
Thanks to the new partnership, Fresh Brothers is introducing three new menu items that feature the plant-based Beyond Beef. Customers can also choose the vegetarian-friendly topping as part of any create-your-own pizza.
Image Credit: Fresh Brothers
Trend Themes
1. Plant-based Meat Alternatives - The partnership between Fresh Brothers and Beyond Meat highlights the growing trend of offering plant-based meat alternatives in the food industry.
2. Sustainable Food Options - Fresh Brothers' commitment to using all-natural, never artificial ingredients reflects the trend towards offering sustainable and healthier food options.
3. Customizable Food Offerings - The ability to choose vegetarian-friendly toppings as part of a create-your-own pizza showcases the trend of customizable food offerings in the restaurant industry.
Industry Implications
1. Food Delivery Services - The introduction of plant-based Beyond Beef as a topping option opens up opportunities for food delivery services to cater to the increasing demand for plant-based alternatives.
2. Fast Casual Restaurants - Fresh Brothers' partnership with Beyond Meat presents an opportunity for fast casual restaurants to expand their vegetarian and plant-based menu options to attract a wider customer base.
3. Plant-based Meat Manufacturers - The collaboration between Fresh Brothers and Beyond Meat showcases the potential for plant-based meat manufacturers to partner with established restaurant chains to broaden their distribution and reach.
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