Mandatory Spirit's Exotic Boxtails are Packaged in Tetra Packs
Laura McQuarrie — January 24, 2022 — Lifestyle
References: mandatoryspiritco.au & thespiritsbusiness
Australian company Mandatory Spirit Co. creates pre-mixed cocktails and packages them as single-serve Boxtails. These ready-to-drink cocktails are available in varieties like Mai Tai, Passionfruit Martini and Pink Gin Daiquiri, with the former being the newest addition to the line of cocktails.
The company also offers its Boxtails in the form of two-liter boxes and this new format shares a more convenient way for individuals to indulge, and take the small-format packs on the go. Thanks to their style, the products also boast a sense of nostalgia that reminds of juice boxes.
A single serving shares just 60 calories, plus the taste of real fruit juice and spirits. The Mandatory Spirit Co.'s newest range of alcoholic pre-mixed cocktails in single-serve cardboard Tetra Pak cartons emphasizes the uncompromising spirit of the company and its regard for convenience, flavor and great social experiences.
The company also offers its Boxtails in the form of two-liter boxes and this new format shares a more convenient way for individuals to indulge, and take the small-format packs on the go. Thanks to their style, the products also boast a sense of nostalgia that reminds of juice boxes.
A single serving shares just 60 calories, plus the taste of real fruit juice and spirits. The Mandatory Spirit Co.'s newest range of alcoholic pre-mixed cocktails in single-serve cardboard Tetra Pak cartons emphasizes the uncompromising spirit of the company and its regard for convenience, flavor and great social experiences.
Trend Themes
1. Single-serve Boxed Cocktails - The trend of offering convenient and ready-to-drink cocktails in single-serve packaging is on the rise, presenting opportunities for companies to innovate with creative and unique flavors.
2. Premium Pre-mixed Cocktails - With the growing demand for high-quality, artisanal cocktails, companies can disrupt the pre-mixed cocktail market by creating premium offerings using fresh ingredients and unique flavor combinations.
3. Eco-friendly Packaging - As consumers become increasingly conscious about sustainability, companies can stand out by offering single-serve cocktails in eco-friendly packaging made from materials like Tetra Pak cartons.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can capitalize on the trend of single-serve boxed cocktails by innovating with new flavors and ingredients, and by offering premium and eco-friendly options.
2. Hospitality Industry - As consumer demand for on-the-go drinks increases, the hospitality industry can innovate by offering single-serve boxed cocktails in hotels, resorts, and outdoor venues.
3. Packaging Industry - The trend of single-serve boxed cocktails presents opportunities for the packaging industry to collaborate with beverage companies to develop innovative, convenient, and eco-friendly packaging solutions.
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