Pepsi Max Mango is Arriving in the UK
Michael Hemsworth — August 31, 2023 — Lifestyle
References: pepsi & talkingretail
Pepsi Max Mango is being launched into the brand's fruit-flavored soda range to provide consumers in the UK with a refreshing, effervescent beverage option that's perfect for new and existing fans alike to enjoy.
The soda features the signature flavor of the zero-sugar refreshment, which is formulated to mimc the taste of the sugar-made original but with a decidedly free-from recipe. The drink is infused with mango flavoring to give it a touch of tropical inspiration that is great for shoppers to pick up as we head into the end of summer and beginning of fall.
A spokesperson for the brand commented on the Pepsi Max Mango saying, "Attracting and maintaining Generation Z’s loyalty is crucial for brands with Gen-Zers rating new flavours as the top influence on purchase decisions. The launch of Pepsi Max Mango is expected to drive excitement and bring new shoppers to the category – with the new sugar free innovation continuing to promote healthier consumer choices as part of Britvic’s Healthier People sustainability strategy."
The soda features the signature flavor of the zero-sugar refreshment, which is formulated to mimc the taste of the sugar-made original but with a decidedly free-from recipe. The drink is infused with mango flavoring to give it a touch of tropical inspiration that is great for shoppers to pick up as we head into the end of summer and beginning of fall.
A spokesperson for the brand commented on the Pepsi Max Mango saying, "Attracting and maintaining Generation Z’s loyalty is crucial for brands with Gen-Zers rating new flavours as the top influence on purchase decisions. The launch of Pepsi Max Mango is expected to drive excitement and bring new shoppers to the category – with the new sugar free innovation continuing to promote healthier consumer choices as part of Britvic’s Healthier People sustainability strategy."
Trend Themes
1. Fruit-flavored Sodas - The introduction of Pepsi Max Mango into their fruit-flavored soda range caters to consumers looking for refreshing, tropical-inspired beverage options.
2. Zero-sugar Refreshments - Pepsi Max Mango's zero-sugar recipe offers a guilt-free alternative to consumers seeking the taste of the original with a healthier twist.
3. Healthy Consumer Choices - Pepsi Max Mango aligns with Britvic's Healthier People sustainability strategy, aiming to promote healthier consumer choices within the soda category.
Industry Implications
1. Beverage Industry - The introduction of fruit-flavored, zero-sugar sodas presents an opportunity for beverage companies to cater to health-conscious consumers while offering innovative flavor options.
2. Generation Z Marketing - Pepsi Max Mango's launch taps into the influence of new flavors on purchase decisions for Generation Z, presenting marketing opportunities to attract and maintain Gen-Z customers.
3. Sustainable Packaging - The promotion of healthier choices through products like Pepsi Max Mango highlights the potential for sustainable packaging solutions that align with Britvic's Healthier People sustainability strategy.
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