Bebeto Just Bears are Made with Real Fruit Juice
Michael Hemsworth — July 23, 2022 — Marketing
References: bebeto.tr & conveniencestore
The Bebeto Just Bears are the latest candies from Kervan Gida UK to offer consumers a decidedly more high-quality way to enjoy the classic treat.
The candies are crafted with real fruit juice with no artificial colors and maintain a 100% Halal Certified recipe. Each pack of the gummy bears contain up to 12 flavors, depending on the mix, and come in 150-gram bags. The candies will join the brand's existing varieties including Big Fizzy Mix, Big Mix, Fizzy Watermelons and Strawberries.
Senior Brand Manager at Kervan Gida UK Ltd. Gabriella Egleton commented on the Bebeto Just Bears saying, "We’re very excited about this latest launch, it’s the latest step in our vision for Bebeto, which is to drive it into the top five worldwide sugar confectionery brands by 2023."
The candies are crafted with real fruit juice with no artificial colors and maintain a 100% Halal Certified recipe. Each pack of the gummy bears contain up to 12 flavors, depending on the mix, and come in 150-gram bags. The candies will join the brand's existing varieties including Big Fizzy Mix, Big Mix, Fizzy Watermelons and Strawberries.
Senior Brand Manager at Kervan Gida UK Ltd. Gabriella Egleton commented on the Bebeto Just Bears saying, "We’re very excited about this latest launch, it’s the latest step in our vision for Bebeto, which is to drive it into the top five worldwide sugar confectionery brands by 2023."
Trend Themes
1. Real Fruit Juice Candies - Crafting candies with real fruit juice and no artificial colors presents an opportunity for a more health-conscious and natural candy trend.
2. Halal-certified Candies - Offering Halal-certified candies to meet the diverse dietary needs of consumers presents an opportunity for a more inclusive and diverse candy trend.
3. Mix-and-match Flavored Candies - Providing packs of candies with a mix of up to 12 different flavors presents an opportunity for a more interactive and personalized candy trend.
Industry Implications
1. Confectionery Industry - Introducing high-quality, natural, and diverse candy options presents an opportunity for the confectionery industry to disrupt the traditional perception of candy as an unhealthy indulgence.
2. Inclusive Food Industry - Offering diverse and Halal-certified candy options presents an opportunity for the food industry to embrace and cater to the dietary needs and preferences of a wider range of consumers.
3. Interactive Packaging Industry - Providing mix-and-match flavored candies in creative and customizable packaging presents an opportunity for the packaging industry to innovate and enhance the consumer experience of candy.
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