The Ben & Jerry’s Change Is Brewing Ice Cream is a Limited Batch Flavor
Michael Hemsworth — September 22, 2021 — Marketing
The Ben & Jerry’s Change Is Brewing ice cream is the latest offering from the brand as part of its Limited Batch lineup that will provide consumers with a tasty frozen treat that's also focused on social good.
The ice cream gets its rich coffee flavor thanks toBLK & Bold, which is the first Black-owned and nationally distributed coffee company that gives 5% of its profits to youth support initiatives. The fudge brownies in the ice cream are supplied by longtime partner and values-led partner Greyston Bakery, while the branding is the work go multidisciplinary artist Laci Jordan.
The Ben & Jerry’s Change Is Brewing ice cream is available at a price point ranging from $4.49 to $5.69 per pint with a portion of sale proceeds going to support grassroots groups in the US looking to transform public safety.
Image Credit: Ben & Jerry’s
The ice cream gets its rich coffee flavor thanks toBLK & Bold, which is the first Black-owned and nationally distributed coffee company that gives 5% of its profits to youth support initiatives. The fudge brownies in the ice cream are supplied by longtime partner and values-led partner Greyston Bakery, while the branding is the work go multidisciplinary artist Laci Jordan.
The Ben & Jerry’s Change Is Brewing ice cream is available at a price point ranging from $4.49 to $5.69 per pint with a portion of sale proceeds going to support grassroots groups in the US looking to transform public safety.
Image Credit: Ben & Jerry’s
Trend Themes
1. Socially Conscious Foods - Offering foods that not only taste great, but also give back to social initiatives or causes can appeal to consumers who want to make a difference through their purchases.
2. Partnering with Societal Contributing Businesses - Collaborating with businesses that prioritize social contributions can not only lead to innovative products or services, but can also provide opportunities for cross-promotion and increased awareness for social issues.
3. Multidisciplinary Branding - Brands can tap into diverse creatives and their talents to create unique branding experiences that resonate with various audiences and inspire social change.
Industry Implications
1. Food & Beverage - The food and beverage industry can incorporate socially conscious products to meet consumer demands and make a meaningful impact on social issues.
2. Socially Responsible Business - Businesses that prioritize social contributions and initiatives can foster partnerships with other companies and organizations that share their values, and collectively work towards positive change.
3. Arts & Design - Creative industries such as arts and design can collaborate with socially responsible companies to develop branding and visual identity that champions social issues and promotes awareness and change.
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