Budweiser's One-of-a-Kind Budverse Cans Were Generated with Archived Content
Laura McQuarrie — November 30, 2021 — Marketing
References: opensea.io & designtaxi
On Twitter, Budweiser recently changed its name to "beer.eth," signaling that there would be a special drop to follow in the form of beer NFTs. The beer brand recently introduced its own Budverse Cans to the Opensea marketplace featuring one-of-a-kind designs created from archived photos, ads and designs that tell the brand's story over time.
The Budverse Cans Heritage Edition includes 1,936 Budverse Cans and this number was intentionally chosen to pay homage to the original 1936 iteration of the iconic Budweiser can. There are 36 Etherum-based tokens in the now sold-out collection that are identified as Gold for their rarity, while the others exist within the Core tier.
These non-fungible tokens invite users into the Budverse, which is described as the "best beer community in the metaverse.”
The Budverse Cans Heritage Edition includes 1,936 Budverse Cans and this number was intentionally chosen to pay homage to the original 1936 iteration of the iconic Budweiser can. There are 36 Etherum-based tokens in the now sold-out collection that are identified as Gold for their rarity, while the others exist within the Core tier.
These non-fungible tokens invite users into the Budverse, which is described as the "best beer community in the metaverse.”
Trend Themes
1. Beer Nfts - The rise of Beer NFTs presents an opportunity for beer brands to market their products as unique and collectible digital assets.
2. Archived Content Nfts - Creating NFTs from archived content allows brands to leverage their rich history and engage with consumers in a unique way.
3. Metaverse Communities - With the growing popularity of NFTs, exploring and creating Metaverse communities presents a disruptive innovation opportunity for businesses to engage with customers in a new way.
Industry Implications
1. Alcohol - The alcohol industry can leverage NFTs to create unique and collectible digital assets, creating an additional revenue stream and engaging with customers in a new way.
2. Marketing and Advertising - Marketing and advertising firms can create NFTs from archived content to create unique campaigns that engage customers with their brand’s history.
3. Blockchain and Cryptocurrency - The rise of NFTs presents an opportunity for blockchain and cryptocurrency businesses to develop innovative digital platforms for creating and trading unique digital assets.
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