Wasted Youth and Budweiser Launch Limited Edition Beer
Wasted Youth and Budweiser are the latest duo to join forces, marking the first time that the two are working in collaboration. Together, they create limited-edition beer cans and bottles that are true to the contributing efforts by using the iconic heritage red and white packaging of Budweiser from 1999.
The pale lager drink has a stylized Wasted Youth and graphic artist VERDY's co-branding along with a graphic of a red tulip stemming from a Wasted Youth beer can that has been seen in previous work. The bottles follow a similar design language with the sticker labels done in the same print and have the red Wasted Youth tag around the bottleneck. It is showcased in a skate-themed editorial to tap into both brands' aesthetics.
Image Credit: Budweiser, Wasted Youth
The pale lager drink has a stylized Wasted Youth and graphic artist VERDY's co-branding along with a graphic of a red tulip stemming from a Wasted Youth beer can that has been seen in previous work. The bottles follow a similar design language with the sticker labels done in the same print and have the red Wasted Youth tag around the bottleneck. It is showcased in a skate-themed editorial to tap into both brands' aesthetics.
Image Credit: Budweiser, Wasted Youth
Trend Themes
1. Branded Collaborations - More businesses may explore brand collaborations to create unique limited edition products that cater to their customers' preferences.
2. Heritage Revivals - Businesses can consider reviving iconic designs to produce a sense of nostalgia among consumers and tap into their emotions to establish brand loyalty.
3. Skate Culture Aesthetics - Businesses can incorporate skate culture aesthetics into their branding to appeal to skate culture enthusiasts and establish loyalty among this community.
Industry Implications
1. Beverage Industry - The beverage industry can collaborate with artists and designers to create limited edition products that cater to consumers' evolving preferences.
2. Fashion Industry - The fashion industry can collaborate with other industries to create cross-market products that leverage iconic designs and create hype among consumers.
3. Skateboard Industry - The skateboard industry can collaborate with artists and designers to create products that cater to the evolving preferences of skate culture enthusiasts.
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