The BBDO Chile Mitsubishi Montero Sport Ad Campaign
Ryan Hinkson — July 25, 2010 — Autos
References: bbdo.cl & designyoutrust
These BBDO Chile Mitsubishi Montero Sport G2 print ads are super-clever. They feature split images that mix wild animals with a safe, suburban setting.
The BBDO Chile Mitsubishi Montero Sport G2 focuses on the fact that the SUV is perfect for either the suburbs or more rugged terrain. My favorite is the one that blends an inflatable crocodile in a swimming pool with that of a real croc in a swamp.
Implications - The image just blends so seamlessly that you can't tell when the organic animal ends and the inflatable plastic begins. One thing's for sure, I'll never want an inflatable alligator in my pool ever again, just in case it may turn out to be the real thing.
The BBDO Chile Mitsubishi Montero Sport G2 focuses on the fact that the SUV is perfect for either the suburbs or more rugged terrain. My favorite is the one that blends an inflatable crocodile in a swimming pool with that of a real croc in a swamp.
Implications - The image just blends so seamlessly that you can't tell when the organic animal ends and the inflatable plastic begins. One thing's for sure, I'll never want an inflatable alligator in my pool ever again, just in case it may turn out to be the real thing.
Trend Themes
1. Mixed Reality Advertising - Explore opportunities for ads that seamlessly blend real and simulated elements, creating captivating and memorable experiences.
2. SUV Marketing - Find innovative ways to market SUVs as versatile vehicles suitable for both urban and rugged environments.
3. Animal-inspired Advertising - Utilize animal imagery to create visually striking and attention-grabbing advertisements.
Industry Implications
1. Advertising - Discover new techniques and approaches in advertising to engage and captivate audiences.
2. Automotive - Explore ways to market SUVs and showcase their capabilities to potential buyers.
3. Outdoor Recreation - Tap into the connection between outdoor activities and vehicle usage to target adventurous consumers.
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