Jeep Debuted the 'Made for What You're Made Of' Campaign
Grace Mahas — March 24, 2022 — Autos
References: prnewswire
Jeep, the popular automotive brand, recently debuted a new marketing campaign dubbed 'Made for What You're Made Of.' The new adventurous ad -- designed to appeal to "sunset chasers, adrenaline junkies, nature lovers, athletes, and more" -- boasts a 30-second video that features the new Jeep Grand Cherokee, Grand Cherokee L, and Grand Cherokee 4xe. In the 'Made for What You're Made Of' campaign, a Paralympian runner, an ice diver, and a base jumper were each filmed in Colorado and Utah. The new video will be showcased on the brand's social media channels, including Facebook, Instagram, Twitter, and YouTube, as well as on television, including college basketball playoff programming.
"The 'Made for What You're Made Of' campaign is rooted in the 'go anywhere, do anything' spirit of the Jeep brand and its vehicle owners, fans and followers," said Marissa Hunter, senior vice president of marketing, Stellantis – North America. "As the Grand Cherokee has evolved over the years, so has our owners' ability to seek out more fulfilling experiences, and the Jeep brand's goal is to give them a vehicle that allows them to explore the world they live in and to enjoy life to its fullest."
Image Credit: Jeep Brand
"The 'Made for What You're Made Of' campaign is rooted in the 'go anywhere, do anything' spirit of the Jeep brand and its vehicle owners, fans and followers," said Marissa Hunter, senior vice president of marketing, Stellantis – North America. "As the Grand Cherokee has evolved over the years, so has our owners' ability to seek out more fulfilling experiences, and the Jeep brand's goal is to give them a vehicle that allows them to explore the world they live in and to enjoy life to its fullest."
Image Credit: Jeep Brand
Trend Themes
1. Adventure-inspired Auto Ads - Opportunity for automotive brands to tap into the inspirational qualities of adventure and nature to capture wider audiences and engage social media.
2. Celebrity-endorsement Marketing - Opportunity to tap into the public's interest in personalities and leverage their celebrity status to market products to wider audiences.
3. Eco-friendly Automotive Advertising - Opportunity for automotive brands to focus on environmentally conscious consumers and developing eco-friendly technologies to establish a competitive edge in the industry.
Industry Implications
1. Automotive - Opportunity to tap into a wider audience base by capitalizing on the inspirational qualities of adventure-filled lifestyles and experience-led marketing.
2. Sportswear and Gear - Opportunity for sportswear and gear brands to partner with automotive industry and leverage the public's interest in adventure sports and experiences to launch new products and expand their market.
3. Sustainable Technology and Sustainable Products - Opportunity for manufacturers of sustainable products and technologies to partner with the automotive industry, focusing on eco-friendly and sustainable solutions to reduce the carbon footprint and gain an edge over the competition.
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