Twisted Tea and Beam Suntory Launch 'Twisted Tea Sweet Tea Whiskey'
Niko Pajkovic — August 8, 2022 — Lifestyle
References: twistedtea & bevindustry
Twisted Tea, an alcoholic iced tea brand owned by The Boston Beer Co., has announced the launch of a new limited-edition offering called 'Twisted Tea Sweet Tea Whiskey.' The new whiskey-based product has been made in collaboration with Beam Suntory, an American-founded Japanese alcohol label.
Twisted Tea Sweet Tea Whiskey will feature a 32.5% ABV and will contain a blend of real brewed tea with a well-rounded Beam Suntory whiskey, which is said to deliver subtle flavors of oak and lemon. According to the company, the new product was created to meet the recent consumer demand for flavored whiskeys.
“We put our fans first in everything we do ― from printing their photos on our cans to including them in our commercials, to bringing them the flavors and pack styles they ask for,” said Erica Taylor, brand director for Twisted Tea. "Many of them are already shopping for flavored whiskey, so this is our way of giving them something they can call their own.”
Image Credit: Twisted Tea
Twisted Tea Sweet Tea Whiskey will feature a 32.5% ABV and will contain a blend of real brewed tea with a well-rounded Beam Suntory whiskey, which is said to deliver subtle flavors of oak and lemon. According to the company, the new product was created to meet the recent consumer demand for flavored whiskeys.
“We put our fans first in everything we do ― from printing their photos on our cans to including them in our commercials, to bringing them the flavors and pack styles they ask for,” said Erica Taylor, brand director for Twisted Tea. "Many of them are already shopping for flavored whiskey, so this is our way of giving them something they can call their own.”
Image Credit: Twisted Tea
Trend Themes
1. Flavored Whiskeys - The recent consumer demand for flavored whiskeys presents an opportunity for innovation in creating unique and diverse whiskey flavors.
2. Alcoholic Iced Tea - The increasing popularity of alcoholic iced tea indicates an opportunity for new entrants to develop unique and innovative tea-based alcoholic beverages.
3. Collaborative Product Development - Collaborations between different alcohol brands present an opportunity for creating unique and innovative new products such as Twisted Tea's Sweet Tea Whiskey.
Industry Implications
1. Alcohol Production - The rising trend of flavored whiskeys and alcoholic iced teas present an opportunity for innovation and growth in the alcohol production industry.
2. Catering and Events - Alcoholic iced teas, particularly unique and innovative flavors such as Twisted Tea's Sweet Tea Whiskey, presents an opportunity for catering and events companies to offer exciting and new beverage options to clients.
3. Supermarkets and Liquor Stores - The increasing demand for flavored whiskeys and alcoholic iced teas presents an opportunity for supermarkets and liquor stores to expand their product offerings with new and unique options.
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