The Twisted Tea Sweet Tea Whiskey Comes in Three Bottle Sizes
Michael Hemsworth — August 6, 2022 — Marketing
References: twistedtea & whiskeyriff
The Twisted Tea Sweet Tea Whiskey is a new product arriving for avid fans of the brands existing hard tea refreshments to try out this summer.
The product comes in three size options including 50ml, 750ml and one-liter bottles, which feature an ABV of 32.5%. The spirit will launch across five markets as part of a test including Rhode Island, Massachusetts, Missouri, Ohio and Texas. Crafted with real tea and whiskey, the spirit is perfect for crafting cocktails or simply pairing with your choice of mixer for a Southern-inspired refreshment.
Brand Director for Twisted Tea Erica Taylor commented on the new Twisted Tea Sweet Tea Whiskey saying, "We put our fans first in everything we do – from printing their photos on our cans, to including them in our commercials, to bringing them the flavors and pack styles they ask for. Many of them are already shopping for flavored whiskey, so this is our way of giving them something they can call their own.”
The product comes in three size options including 50ml, 750ml and one-liter bottles, which feature an ABV of 32.5%. The spirit will launch across five markets as part of a test including Rhode Island, Massachusetts, Missouri, Ohio and Texas. Crafted with real tea and whiskey, the spirit is perfect for crafting cocktails or simply pairing with your choice of mixer for a Southern-inspired refreshment.
Brand Director for Twisted Tea Erica Taylor commented on the new Twisted Tea Sweet Tea Whiskey saying, "We put our fans first in everything we do – from printing their photos on our cans, to including them in our commercials, to bringing them the flavors and pack styles they ask for. Many of them are already shopping for flavored whiskey, so this is our way of giving them something they can call their own.”
Trend Themes
1. Tea-infused Spirits - Creating spirits infused with different types of tea could be a new trend to explore for distilleries.
2. Flavored Whiskey - Distilleries could explore creating new flavors of whiskey to attract consumers who are interested in unique spirits.
3. Small Batch Launches - Launching a new product in select markets as part of a test could be a trend for companies to consider before expanding nationally.
Industry Implications
1. Distilleries - Distilleries could innovate and explore creating new products by infused tea in their spirits.
2. Beverage Industry - The beverage industry could take advantage of this trend by creating new tea-infused, flavored spirits.
3. Market Testing Industry - Conducting market tests in a few select markets before a national launch could be a strategy that more industries could adopt.
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