Jack Daniel's Country Cocktails Enters Hard Tea Market with Spring Launch
Grace Mahas — April 19, 2024 — Lifestyle
References: jackdaniels
Jack Daniel's Country Cocktails, known for its Southern-inspired beverages, is expanding its portfolio with the launch of a new hard tea line. This spring, the brand will introduce Jack Daniel's Country Cocktails Hard Tea in 13 states across the US.
The new product combines black tea with real fruit flavors and a balanced sweetness, targeting health-conscious consumers seeking a refreshing alternative. It will debut in four flavors: Original, Peach, Raspberry, and Blackberry, offered in convenient 12-ounce can twelve-packs.
"We're excited to enter the fast-growing hard tea category," says Keith Cunningham, VP of Partnerships for Pabst, which partnered with Brown-Forman, owner of the Jack Daniel's brand, for this launch. "This new twist on a Southern classic pays homage to Jack Daniel's heritage while appealing to modern tastes."
In the initial rollout, all four flavors will be available in 12-ounce multipacks. Additionally, Original and Peach flavors will be offered in larger, single-serve 16-ounce and 23.5-ounce cans. Target states include California, Texas, Idaho, Alabama, Georgia, South Carolina, North Carolina, Tennessee, Kentucky, Illinois, Michigan, Wisconsin, and Pennsylvania.
The new product combines black tea with real fruit flavors and a balanced sweetness, targeting health-conscious consumers seeking a refreshing alternative. It will debut in four flavors: Original, Peach, Raspberry, and Blackberry, offered in convenient 12-ounce can twelve-packs.
"We're excited to enter the fast-growing hard tea category," says Keith Cunningham, VP of Partnerships for Pabst, which partnered with Brown-Forman, owner of the Jack Daniel's brand, for this launch. "This new twist on a Southern classic pays homage to Jack Daniel's heritage while appealing to modern tastes."
In the initial rollout, all four flavors will be available in 12-ounce multipacks. Additionally, Original and Peach flavors will be offered in larger, single-serve 16-ounce and 23.5-ounce cans. Target states include California, Texas, Idaho, Alabama, Georgia, South Carolina, North Carolina, Tennessee, Kentucky, Illinois, Michigan, Wisconsin, and Pennsylvania.
Trend Themes
1. Hard Tea Innovation - Southern Hard Teas blend black tea and fruit flavors to provide a refreshing alternative for health-conscious consumers.
2. Expansion Into New Markets - Jack Daniel's Country Cocktails enters the fast-growing hard tea category with a new product line targeted at modern tastes.
3. Convenient Packaging Solutions - The new hard tea line offers multipacks and larger single-serve cans to cater to diverse consumer preferences and convenience.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry sees opportunities for growth by introducing innovative hard tea products appealing to health-conscious consumers.
2. Beverage Packaging - The beverage packaging industry can capitalize on the need for convenient and versatile packaging solutions driven by the launch of new hard tea products.
3. Food and Beverage Retail - The food and beverage retail sector benefits from the expansion of hard tea offerings, showcasing the potential for increased sales and market share.
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