The Snapchat ASL Alphabet Lens Encourages Users to Learn
Michael Hemsworth — April 8, 2022 — Tech
References: newsroom.snap & techcrunch
The Snapchat ASL Alphabet lens has been announced by the social media brand as an educational filter that encourages users to try their hand at learning American Sign Language (ASL). The filter was developed through a partnership with SignAll and makes use of machine learning technology as well as computer vision to recognize the hand gestures the user is making. The lens will thus teach users to fingerspell their name, practice the ASL alphabet and even play games to practice.
The company commented on the new Snapchat ASL Alphabet lens saying. "We hope that Lenses not only evolve the way we see the world, but help us feel closer to one another. For native signers, in a world where linguistic inequity is prevalent, we believe AR can help evolve the way we communicate. We look forward to learning more from our community as we strive to continuously improve experiences for everyone on Snapchat.”
Image Credit: Snap
The company commented on the new Snapchat ASL Alphabet lens saying. "We hope that Lenses not only evolve the way we see the world, but help us feel closer to one another. For native signers, in a world where linguistic inequity is prevalent, we believe AR can help evolve the way we communicate. We look forward to learning more from our community as we strive to continuously improve experiences for everyone on Snapchat.”
Image Credit: Snap
Trend Themes
1. Educational AR Social Filters - There is an opportunity for brands to develop educational augmented reality social filters that teach and promote learning through interactive experiences.
2. Inclusive Language Learning - Incorporating inclusive language learning technologies can create opportunities for businesses to cater to a wider audience and enable more inclusive education.
3. Virtual Sign Language Tutoring - Developing virtual sign language tutoring services can provide new opportunities for businesses to bridge communication gaps, promote inclusivity, and reach a wider audience.
Industry Implications
1. Social Media - Social media companies can further incorporate educational tools to promote inclusive language learning and create interactive experiences for users.
2. Edtech - Educational technology companies can explore the use of augmented reality and machine learning technology to create educational experiences that promote language learning and inclusivity.
3. Language Learning - Language learning businesses can expand their offerings by incorporating virtual sign language tutoring to bridge communication gaps and cater to a wider audience.
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