Shocking Krazy Glue Commercial
Elsa Blaine — September 11, 2008 — Marketing
References: youtube
It was the teenage girl yelling, “We have a severed head over here!” that immediately grabbed my attention. Having missed the very beginning of this 16-second commercial for the famous brand of super-strong adhesive Krazy Glue compelled me track it down to see it again.
After the initial startling exclamation, you see a little girl, dressed in pink with an oddly eerie appearance, sitting on a bench which makes you think for a moment—what did she do? Out of the blue, an unruffled woman then calmly appears like a surreal superhero, with a bottle in hand, “It’s okay I’ve got Krazy Glue.”
It’s amazing the effect that this TV spot produced by Joe Pistorio accomplished in such a short period of time.
After the initial startling exclamation, you see a little girl, dressed in pink with an oddly eerie appearance, sitting on a bench which makes you think for a moment—what did she do? Out of the blue, an unruffled woman then calmly appears like a surreal superhero, with a bottle in hand, “It’s okay I’ve got Krazy Glue.”
It’s amazing the effect that this TV spot produced by Joe Pistorio accomplished in such a short period of time.
Trend Themes
1. DIY Medical Solutions - The trend of DIY medical solutions is growing, evidenced by this shocking Krazy Glue commercial featuring a severed head. Innovators in this space could develop new ways for people to address medical issues at home.
2. Non-traditional Advertisements - Advertisers are experimenting with shock value and unexpected visuals to gain attention, as seen in this Krazy Glue commercial featuring a severed head. Companies may be able to disrupt the advertising industry by pushing creative boundaries.
3. Eerie Marketing - The eerie appearance of the little girl in pink in this Krazy Glue commercial demonstrates a trend of marketers to use unsettling imagery in advertising to grab viewers' attention. An opportunity exists for innovators to find new ways to incorporate this strategy into branding.
Industry Implications
1. Medical Devices - DIY medical solutions like those featured in the Krazy Glue commercial could disrupt the medical devices industry by providing cheaper and more accessible alternatives for consumers.
2. Advertising - Non-traditional advertisements like the Krazy Glue commercial that use shock value and unusual visuals could uproot traditional advertising models by sparking more consumer engagement.
3. Brand Strategy - The use of eerie marketing tactics in the Krazy Glue commercial suggests a new way for brands to consider incorporating unsettling imagery into their branding strategy to stand out in a crowded market.
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