The Cook-in-Bag Seafood Meals from Giant are Easy to Prepare
Michael Hemsworth — August 15, 2020 — Lifestyle
References: giantfoodstores & progressivegrocer
The Cook-in-Bag seafood meals have been announced as a new fast and convenient meal option from the Giant grocery store brand that will provide consumers with an easier way to make dinner during the week. The meals are made with fresh seafood that has been seasoned to perfection before being packaged in a bag that's ready to be placed in the oven or even a crock pot. This enables the meals to be a virtually mess-free option for weeknight consumption without requiring too much preparation.
The Cook-in-Bag seafood meals were explained further by Giant Chief Merchandising Officer John Ruane who said, "Today’s families are busier than ever, and they are looking for easy, real meals that take less time to prepare and allow for more time to spend together around the table. The center-of-the-plate protein is already prepared with the Cook-in-Bag, so families just add their favorite sides to create a flavorful and balanced meal that is convenient any night of the week.”
The Cook-in-Bag seafood meals were explained further by Giant Chief Merchandising Officer John Ruane who said, "Today’s families are busier than ever, and they are looking for easy, real meals that take less time to prepare and allow for more time to spend together around the table. The center-of-the-plate protein is already prepared with the Cook-in-Bag, so families just add their favorite sides to create a flavorful and balanced meal that is convenient any night of the week.”
Trend Themes
1. Easy Meal Kits - Opportunity to generate custom cook-in-bag meals based on dietary restrictions or preferences through a meal kit delivery service.
2. Mess-free Cooking - Application of the cook-in-bag technology to other food categories beyond seafood such as chicken or vegetables to make cooking and cleaning up afterwards much easier.
3. Pre-seasoned Food - Developing other pre-seasoned meal options to save consumers time and effort in meal preparation without sacrificing flavor.
Industry Implications
1. Meal Kit Delivery - Creating a subscription-based meal kit delivery service that focuses on unique cook-in-bag meal options.
2. Grocery Retail - Expanding the cook-in-bag meal options to include more varieties of pre-seasoned meats and vegetables to attract busy consumers who want healthy meals with minimal prep or clean up.
3. Food Packaging - Exploring the development of cook-in-bag technology for other food categories beyond seafood such as chicken or vegetables, leading to the creation of novel packaging solutions that revolutionize the meal preparation process.
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