Panera's Forever Flatbread Ad Features a Romantic Encounter
Ellen Smith — February 12, 2021 — Marketing
References: panera & adsoftheworld
Panera's Forever Flatbread ad is fitting for the Valentine's Day season. Styled as typical romantic comedy trailer, this ad opens as a narrator explains the coincidental circumstances that led to two people meeting. Of course, it involves Panera's Flatbread pizza offering.
The split screen features a man and woman approaching the counter at Panera, both unaware of the other. As the employee calls out the order, both parties reach for the flatbread, having coincidently placed the same order. The ad hilariously over exaggerates romantic comedy tropes, and features a montage of instantly recognizable scenes. The ad quickly changes tone when one of the characters betrays the other by taking the last slice of Panera's Flatbread pizza.
Image Credit: Panera
The split screen features a man and woman approaching the counter at Panera, both unaware of the other. As the employee calls out the order, both parties reach for the flatbread, having coincidently placed the same order. The ad hilariously over exaggerates romantic comedy tropes, and features a montage of instantly recognizable scenes. The ad quickly changes tone when one of the characters betrays the other by taking the last slice of Panera's Flatbread pizza.
Image Credit: Panera
Trend Themes
1. Rom-com-styled Ads - Creating romantic comedy-style ads for various products to grab consumers' attention and create buzz for the product.
2. Exaggerated Tropes in Ads - Using heightened and over exaggerated tropes in advertising to add comedy and entertainment to the viewing experience while showcasing a product.
3. Humorous Ads for Food Products - Leveraging humor in ads for food products to make them more memorable and shareable on social media platforms.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create unique and creative ad campaigns using rom-com tropes and humor to sell various products.
2. Food Service - Opportunity for food service brands to create humorous ads that showcase their products while also appealing to consumers' sense of humor and desire for shareable content.
3. Entertainment - Opportunity for entertainment companies to create rom-com inspired content that can be used as advertising for food products and other industries.
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