Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
Niko Pajkovic — October 12, 2022 — Tech
References: disguise & businesswire
Today Snap Inc. and Disguise Inc. announced the launch of augmented reality (AR) retail experience on Snapchat featuring Disguise's 2022 Halloween custom line.
Using the new AR feature, Snapchat users can try on, share with friends, and purchase Disguise costumes, many of which are IP characters from the world's top brands and franchises. For example, costume options come from franchises inlcuding Minecraft, Power Rangers, Transformers, Cobra Kai, Ghostbusters, and Harry Potter from NBCUniversal.
"Disguise is excited to partner with Snapchat this year to bring these Lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans. All Lenses will also have a direct line to purchase if you like what you see!” said Stephen Berman, CEO of JAKKS Pacific.
Image Credit: Disguise
Using the new AR feature, Snapchat users can try on, share with friends, and purchase Disguise costumes, many of which are IP characters from the world's top brands and franchises. For example, costume options come from franchises inlcuding Minecraft, Power Rangers, Transformers, Cobra Kai, Ghostbusters, and Harry Potter from NBCUniversal.
"Disguise is excited to partner with Snapchat this year to bring these Lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans. All Lenses will also have a direct line to purchase if you like what you see!” said Stephen Berman, CEO of JAKKS Pacific.
Image Credit: Disguise
Trend Themes
1. AR Costume Try-ons - AR try-on experiences for costumes have the potential to revolutionize the Halloween shopping experience and boost online sales.
2. Social Media AR Shopping - More social media platforms are likely to introduce AR shopping features in the future, providing businesses with an opportunity to reach a broader audience through these platforms.
3. IP Character-based Costumes - Costumes based on popular Intellectual Properties (IPs) can be used by businesses to leverage the popularity of such franchises and increase sales on a larger scale.
Industry Implications
1. Retail - Retailers can leverage AR technology to provide customers with an immersive shopping experience while also increasing sales.
2. Entertainment - AR-powered Halloween costume try-on experiences extend the engagement with popular IPs and can lead to greater interest and excitement for upcoming movies, TV shows, and games.
3. Digital Marketing - By using AR as a marketing tool, businesses can provide customers with an interactive and engaging experience, which can further fuel interest and drive sales.
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