The New Jones Soda AR App Brings its Labels to Life
Niko Pajkovic — July 26, 2021 — Marketing
References: jonessoda & globenewswire
The Jones Soda AR app gives its classic customer-designed label campaigns an augmented reality update. The company's new AR labels will be offered across five Jones Soda flavors and will feature a blend of 15 extreme athletes and hip new artists.
In order to activate these lively labels, customers can download a free Jones Soda app, which will effectively turn their phone camera into a unique AR viewing device. The "influencers" showcased on each label range from a professional extreme scooter rider to a talented jewelry artist and a famous volleyball player. Upon scanning with their phone cameras, users will be provided a glimpse into the lives of these unique individuals.
"It’s a way of expanding our fan base and shelf appeal, particularly for ‘Gen Z-ers’ who are avid content creators themselves," said Mark Murray, CEO of Jones Soda.
In order to activate these lively labels, customers can download a free Jones Soda app, which will effectively turn their phone camera into a unique AR viewing device. The "influencers" showcased on each label range from a professional extreme scooter rider to a talented jewelry artist and a famous volleyball player. Upon scanning with their phone cameras, users will be provided a glimpse into the lives of these unique individuals.
"It’s a way of expanding our fan base and shelf appeal, particularly for ‘Gen Z-ers’ who are avid content creators themselves," said Mark Murray, CEO of Jones Soda.
Trend Themes
1. Ar-enabled Labels - Opportunity to create more engaging and interactive product packaging using AR technology.
2. Influencer-driven Marketing - Opportunity to leverage influencers in various industries to promote and market products to younger audiences.
3. Ar-based Customer Engagement - Opportunity to use AR to create more engaging and personalized customer experiences.
Industry Implications
1. Consumer Packaged Goods - Opportunity to enhance product packaging and marketing strategies to better engage customers.
2. Marketing and Advertising - Opportunity to leverage AR technology and influencers to create more effective marketing campaigns.
3. Technology - Opportunity to develop AR technology that can be used across various industries to enhance customer experiences.
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