We Love Cake Rumble in the Crumble Apple Crumble Slices are Tasty
Michael Hemsworth — August 18, 2021 — Marketing
References: bellsoflazonby & foodbev
The We Love Cake Rumble in the Crumble Apple Crumble Slices are being launched by Bells of Lazenby as a new free-from snack product for consumers to incorporate easily into their daily routine. The product draws inspiration from apple crumble and features a vegan-friendly recipe that is gluten, wheat and milk-free. The baked good snack slices are being launched at select Waitress locations in the UK.
Head of Brand and Marketing at Bells of Lazenby Josh Boydell-Smith spoke on the new We Love Cake Rumble in the Crumble Apple Crumble Slices saying, "We Love Cake has had a fantastic 12 months of growth in the UK and overseas, and it is exciting to launch a third line into Waitrose. The We Love Cake range offers something for the whole family, with the nostalgic flavours appealing to both older and younger consumers. It challenges perceptions around free-from bakery and is [a] delicious offering for anyone with or without dietary needs."
Head of Brand and Marketing at Bells of Lazenby Josh Boydell-Smith spoke on the new We Love Cake Rumble in the Crumble Apple Crumble Slices saying, "We Love Cake has had a fantastic 12 months of growth in the UK and overseas, and it is exciting to launch a third line into Waitrose. The We Love Cake range offers something for the whole family, with the nostalgic flavours appealing to both older and younger consumers. It challenges perceptions around free-from bakery and is [a] delicious offering for anyone with or without dietary needs."
Trend Themes
1. Free-from Snacks - The trend towards free-from snacks presents opportunities for companies to create innovative and tasty products that cater to a wide range of dietary needs and restrictions.
2. Vegan-friendly Baked Goods - As consumers become increasingly health and environmentally conscious, developing vegan-friendly baked goods can be a disruptive innovation opportunity for companies in the food industry.
3. Gluten-free Foods - There is a growing demand for gluten-free products, indicating a potential area of growth for companies to offer innovative and diverse gluten-free foods.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on the trend towards free-from snacks and the growing demand for gluten-free and vegan-friendly baked goods to create new and innovative products that cater to a diverse range of consumers.
2. Retail - As more consumers seek out free-from snack options, retailers have an opportunity to stock and promote a wider variety of products that cater to a range of dietary needs and restrictions.
3. Health and Wellness - As the trend towards free-from snacks continues to grow, there may be opportunities for companies in the health and wellness industry to create and promote innovative products that are tailored towards specific dietary needs and restrictions.
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