The 'To Mum’ Confetti Traybake is Limited-Edition
Michael Hemsworth — March 14, 2024 — Lifestyle
References: justlovefoodcompany & retailtimes
The 'To Mum’ Confetti Traybake has been created by the Just Love Food Company as an inclusive treat for Mother's Day in the UK that's flavorful, vibrant but also free-from.
The cake consists of the brand's signature and much-loved Confetti Cake that's crafted with a vegan-friendly recipe that's also allergen-free. The dessert offers servings for nine people to make it great for larger gatherings, while the gift-inspired packaging is ready to be presented to mums. The dessert is completely free from nuts, milk and eggs, and is priced at a competitive £6.
Brand Manager Danika Woods commented on the 'To Mum’ Confetti Traybake saying, "The ‘To Mum’ message brings the cake into the informal gifting repertoire, competing with other affordable gifts such as small bouquets of flowers, chocolates and toiletries. We hope this is something children could give to mum using their pocket money to share with them over a cup of tea for a special Mother’s Day moment."
The cake consists of the brand's signature and much-loved Confetti Cake that's crafted with a vegan-friendly recipe that's also allergen-free. The dessert offers servings for nine people to make it great for larger gatherings, while the gift-inspired packaging is ready to be presented to mums. The dessert is completely free from nuts, milk and eggs, and is priced at a competitive £6.
Brand Manager Danika Woods commented on the 'To Mum’ Confetti Traybake saying, "The ‘To Mum’ message brings the cake into the informal gifting repertoire, competing with other affordable gifts such as small bouquets of flowers, chocolates and toiletries. We hope this is something children could give to mum using their pocket money to share with them over a cup of tea for a special Mother’s Day moment."
Trend Themes
1. Inclusive Celebration Treats - Creating free-from and allergen-friendly options for celebratory occasions can cater to a wider audience and promote inclusivity.
2. Gift-inspired Packaging Designs - Incorporating gift-inspired packaging for food items can enhance the gifting experience and make products more appealing for special occasions.
3. Affordable Dessert Gifting - Offering competitively priced dessert options as gifts can provide alternatives to traditional presents and cater to budget-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating more inclusive and allergen-free product lines for special occasions to tap into a broader market segment.
2. Packaging and Branding - The packaging and branding industry can innovate by designing gift-inspired packaging solutions for food products to make them more attractive for gifting purposes.
3. Retail and Consumer Goods - Retail and consumer goods businesses can capitalize on offering affordable dessert gifting options to meet the demand for budget-friendly gifts during celebratory events.
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