The Baked Cake Slices Come in Two Flavor Options
Michael Hemsworth — September 23, 2022 — Marketing
References: finsburyfoods & foodbev
The Baked cake slices have been announced by the Finsbury Food Group in the UK as a series of snacks for consumers to enjoy as a healthier option when cravings strike.
The cake slices maintain an HFSS-compliant recipe that's high in fiber and low in calories, and come in two flavors including Sticky Toffee and Lemon Drizzle. The slices are being launched at Tesco locations for in-store and online purchase with five slices retailing for £1.60. The snacking-friendly products are sure to be a hit amongst those with a penchant for baked goods.
Head of Brands and Marketing in Cake at Finsbury Food Group Daryl Newlands commented on the new Baked cake slices saying, "When conducting market research for Baked, it was clear to us that there was a lack of variety within the health and wellbeing space, with only Vegan offerings or Malt Loafs available. We recognised an opportunity to develop a standout brand that produces baked goods which comply with the HFSS restrictions coming into play,
The cake slices maintain an HFSS-compliant recipe that's high in fiber and low in calories, and come in two flavors including Sticky Toffee and Lemon Drizzle. The slices are being launched at Tesco locations for in-store and online purchase with five slices retailing for £1.60. The snacking-friendly products are sure to be a hit amongst those with a penchant for baked goods.
Head of Brands and Marketing in Cake at Finsbury Food Group Daryl Newlands commented on the new Baked cake slices saying, "When conducting market research for Baked, it was clear to us that there was a lack of variety within the health and wellbeing space, with only Vegan offerings or Malt Loafs available. We recognised an opportunity to develop a standout brand that produces baked goods which comply with the HFSS restrictions coming into play,
Trend Themes
1. Healthy Cake Snacks - Opportunity to capitalize on consumers' desire for healthier snacking options.
2. Hfss-compliant Baked Goods - Opportunity to meet the increasing demand for snacks that meet the HFSS restrictions.
3. Innovative Flavor Options - Opportunity to differentiate from competitors with unique and tasty flavor offerings.
Industry Implications
1. Bakery Industry - Opportunity for bakeries to expand their product lines with healthier baked goods.
2. Health and Wellness Industry - Opportunity for health and wellness brands to partner with bakeries to offer healthier snacking options.
3. Retail Industry - Opportunity for retailers to cater to the increasing demand for healthier snacking options with HFSS-compliant baked goods.
2.7
Score
Popularity
Activity
Freshness
