The Bells of Lazenby Espresso Tiffin Has 120-Calories Per Slice
Michael Hemsworth — September 7, 2021 — Marketing
References: bellsoflazonby & foodbev
The Bells of Lazenby Espresso Tiffin cakes are being launched by the brand to offer consumers in the UK with a tasty way to satisfy their sweet tooth, while also highlighting a free-from recipe.
The cakes come in at 120-calories per slice and are achieved with a blend of nuts with coffee and rich chocolate, and also maintaining a recipe that is gluten, wheat and milk-free. The vegan-friendly cakes are available now for purchase in the UK from Sainsbury's locations at a price point of £2.
Head of Brand and Marketing at Bells of Lazenby Josh Boydell-Smith spoke further on the new Bells of Lazenby Espresso Tiffin cakes saying, "The new flavour is delicious and perfect for shoppers looking for on-the-go, free-from snacks. With the trend around veganism and the rise of flexitarians going nowhere among millennials, we know shoppers are looking for ways to make their diet more plant-based. Bells & Whistles provides a treat alternative without the guilt of breaking from a vegan diet. Free-from bakery can often feel quite stuffy. We believe our brand really re-energises the category by tapping into quality ingredients, thinking outside of the box in terms of flavour and offering something a bit more out of the ordinary – a permissively indulgent snack."
The cakes come in at 120-calories per slice and are achieved with a blend of nuts with coffee and rich chocolate, and also maintaining a recipe that is gluten, wheat and milk-free. The vegan-friendly cakes are available now for purchase in the UK from Sainsbury's locations at a price point of £2.
Head of Brand and Marketing at Bells of Lazenby Josh Boydell-Smith spoke further on the new Bells of Lazenby Espresso Tiffin cakes saying, "The new flavour is delicious and perfect for shoppers looking for on-the-go, free-from snacks. With the trend around veganism and the rise of flexitarians going nowhere among millennials, we know shoppers are looking for ways to make their diet more plant-based. Bells & Whistles provides a treat alternative without the guilt of breaking from a vegan diet. Free-from bakery can often feel quite stuffy. We believe our brand really re-energises the category by tapping into quality ingredients, thinking outside of the box in terms of flavour and offering something a bit more out of the ordinary – a permissively indulgent snack."
Trend Themes
1. Vegan Prepackaged Desserts - Opportunity for companies to develop more vegan prepackaged dessert options to cater to the increasing trend of veganism and flexitarianism.
2. Free-from Recipe Offerings - Disruptive innovation opportunity for companies to develop more free-from recipe offerings to cater to customers with dietary restrictions or preferences.
3. Permissively Indulgent Snacks - Opportunity for companies to create more guilt-free, indulgent snacks that cater to customers looking for a sweet treat without the added calories or guilt.
Industry Implications
1. Food and Beverage - Companies within the food and beverage industry can develop more vegan and free-from recipe options to cater to changing consumer preferences.
2. Packaged Foods - Opportunity for companies within the packaged foods industry to develop more prepackaged vegan and free-from snacks for on-the-go consumption.
3. Retail - Retailers can capitalize on the trend of veganism and flexitarianism by stocking up on more vegan and free-from pre-packaged snacks and desserts.
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