Bonterra Shares Organic American Wine in Convenient Packaging
Laura McQuarrie — June 14, 2019 — Lifestyle
References: bonterra & prnewswire
Bonterra Organic Vineyards launched California's first nationally available organically farmed wine in cans, helping to meet the demand for American wine made with organically farmed grapes in a conveniently delivered format. The collection includes neatly sized 250-milliliter cans that hold products like Bonterra Sauvignon Blanc, Bonterra Rosé and the all-new Bonterra Young Red. This newest addition to Bonterra's portfolio is barrel-fermented, racked and aged in stainless steel, with a light and aromatic flavor that boasts lush notes of berries, melon and citrus.
The portable, pre-portioned organic Bonterra wine can is recognized as an "Instagram-ready package" that offers more freedom and flexibility than a glass bottle.
Bonterra is passionate about organic and biodynamic farming to support healthy vines, insects and wildlife, as well as happy wine drinkers.
The portable, pre-portioned organic Bonterra wine can is recognized as an "Instagram-ready package" that offers more freedom and flexibility than a glass bottle.
Bonterra is passionate about organic and biodynamic farming to support healthy vines, insects and wildlife, as well as happy wine drinkers.
Trend Themes
1. Organic Wine in Cans - The new can format for organically farmed wine offers convenience and portability to wine drinkers and taps into the demand for sustainability-focused products.
2. Instagram-ready Packaging for Wine - The recognition of Bonterra's wine cans as an Instagram-ready package offers an opportunity for other wine makers to explore packaging designs that appeal to social media-savvy consumers.
3. Wine Industry Sustainability - The trend towards organically and biodynamically farmed grapes and sustainable packaging offers opportunities for wineries to differentiate themselves and cater to consumers who prioritize sustainability in their purchasing decisions.
Industry Implications
1. Wine Industry - The wine industry can explore the opportunities of tapping into consumer demand for convenience and sustainability-focused products in order to differentiate themselves.
2. Packaging Industry - The packaging industry can offer innovative and Instagram-ready packaging solutions to wine makers looking to appeal to the social media-savvy consumer market.
3. Organic Farming Industry - The demand for organically farmed grapes in the winemaking industry can create opportunities for organic farming companies to partner with wineries and expand their product offerings.
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