Amazon Style Has Shoppers Request Sizes and Colors Via Their Phones
Laura McQuarrie — January 20, 2022 — Business
References: engadget
Amazon is preparing to open its first-ever physical clothing store with Amazon Style and it is set to arrive in The Americana at Brand in Los Angeles later this year. The first-of-its-kind brick-and-mortar store from Amazon is fueled by a high-tech experience, hundreds of brands chosen by fashion creators and feedback from millions of customers. With an app, shoppers will be able to choose an item, size and color, and have it sent to a pickup counter or fitting room.
Notably, Amazon Style stores will have the capacity to offer double the number of styles of traditional stores. Thanks to an artificial intelligence algorithm, Amazon will also be able to make product recommendations to shoppers based on items they have already selected.
Notably, Amazon Style stores will have the capacity to offer double the number of styles of traditional stores. Thanks to an artificial intelligence algorithm, Amazon will also be able to make product recommendations to shoppers based on items they have already selected.
Trend Themes
1. Tech-fueled Fashion Shops - The integration of high-tech experiences in physical clothing stores creates an opportunity for disruptive innovation in the fashion industry.
2. AI-assisted Shopping Experience - The use of artificial intelligence algorithms to make product recommendations based on previous selections introduces a new level of personalization in retail.
3. Mobile Shopping - The ability for shoppers to request sizes and colors via their phones and have items sent to a pickup counter creates a convenient and efficient shopping experience.
Industry Implications
1. Fashion Retail - The integration of technology and artificial intelligence in traditional brick-and-mortar stores presents an opportunity for the fashion industry to enhance the shopping experience for customers.
2. Mobile App Development - The demand for mobile apps that facilitate the shopping experience, such as the Amazon Style app, presents an opportunity for innovation in mobile app development.
3. Artificial Intelligence - The use of artificial intelligence algorithms to make personalized product recommendations presents an opportunity for innovation in AI technology and its application in retail.
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