Tofurky's Alt-Burger is Full of Whole-Food Nutrients
Laura McQuarrie — October 7, 2019 — Lifestyle
Tofurky has taken its decades of expertise in making plant-based alternatives to meat and put it into the creation of an alt-burger that's simply named the Plant-Based Burger. The patties are made with a base of soy protein concentrate and structured vegetable protein, plus wheat gluten and other ingredients for natural flavor and texture. For best results, the brand recommends preparing its alternative burger on the stovetop or grill, and piling it high with onions, tomatoes, lettuce, condiments and other favorite toppings for burgers.
Unlike many plant-based burger patties that are now being sold alongside meat products in a variety of stores, Tofurky's alt-burger can be found in the produce section, where loyal customers are used to seeing items from Tofurky.
Unlike many plant-based burger patties that are now being sold alongside meat products in a variety of stores, Tofurky's alt-burger can be found in the produce section, where loyal customers are used to seeing items from Tofurky.
Trend Themes
1. Plant-based Protein - As more consumers look for alternatives to meat, the demand for plant-based protein sources is increasing and presenting opportunities for innovative alternatives like Tofurky's alt-burger.
2. Whole-food Nutrients - Incorporating whole-food nutrients into plant-based alternatives can be a disruptive innovation opportunity for companies in the alternative protein industry.
3. Produce Section Placement - Placing plant-based burger products in the produce section, rather than alongside meat products, is a trend that offers opportunities for increased accessibility and visibility of alternative protein sources.
Industry Implications
1. Plant-based Meat Alternatives - Tofurky's alt-burger is an example of a disruptive innovation in the plant-based meat alternatives industry.
2. Alternative Protein - Innovations in plant-based protein sources present opportunities in the alternative protein industry for companies to create sustainable, plant-based alternatives to traditional proteins like beef and chicken.
3. Grocery Retail Industry - As more plant-based products enter the market, grocery retailers have an opportunity to showcase these products and respond to growing consumer interest in plant-based options.
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