Crossip's Non-Alcoholic Spirits Evoke Sensory Experiences
Laura McQuarrie — February 9, 2021 — Lifestyle
References: crossipdrinks & beveragedaily
In line with consumer habits shifting towards mindful alcohol consumption, Crossip debuted a trio of non-alcoholic spirits to remind of popular alcohol products with no alcohol whatsoever. The non-alcoholic macerated spirits are available in three varieties: Dandy Smoke, Fresh Citrus and Pure Hibiscus.
While Dandy Smoke is said to be reminiscent of mezcal, Fresh Citrus is comparable to fruit punch and Pure Hibiscus can be enjoyed as a replacement for Italian bitters. Rather than taking on the exact qualities of existing spirits, the non-alcoholic drinks are designed to create a "powerful sensory experience" with an ingredient-focused approach.
With these non-alcoholic spirits, it's possible to recreate everything from cosmos to gin and tonics with bold fruit flavors, subtle bitterness and fiery hints of ginger.
While Dandy Smoke is said to be reminiscent of mezcal, Fresh Citrus is comparable to fruit punch and Pure Hibiscus can be enjoyed as a replacement for Italian bitters. Rather than taking on the exact qualities of existing spirits, the non-alcoholic drinks are designed to create a "powerful sensory experience" with an ingredient-focused approach.
With these non-alcoholic spirits, it's possible to recreate everything from cosmos to gin and tonics with bold fruit flavors, subtle bitterness and fiery hints of ginger.
Trend Themes
1. Mindful Alcohol Consumption - The trend of mindful alcohol consumption is reflected in the rise of non-alcoholic macerated spirits.
2. Ingredient-focused Approach - Non-alcoholic spirits using an ingredient-focused approach create a powerful sensory experience.
3. Non-alcoholic Replication - Non-alcoholic spirits make it possible to replicate popular alcoholic drinks with bold fruit flavors, subtle bitterness, and fiery hints of ginger.
Industry Implications
1. Beverage - The beverage industry can tap into the trend of mindful alcohol consumption by producing non-alcoholic and ingredient-focused drinks.
2. Hospitality - Hospitality industries can market alcohol-free spirits as a way to promote mindful drinking and create unique sensory experiences for patrons.
3. Retail - The retail industry stands to benefit from the demand for non-alcoholic spirits, offering an alternative to traditional spirits for consumers seeking a powerful sensory experience minus the alcohol.
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