Entain Unveils New Promotional 360-degree VR Horseracing Experience
Niko Pajkovic — April 8, 2022 — Marketing
References: entaingroup & gamblinginsider
Entain, a leading sports-betting and gaming entertainment company, has announced the launch of a first-of-its-kind 360-degree VR horseracing experience. The new experience, which the company sees as "revolutionizing the UK racing scene," was created in partnership with JockeyCam.
Set to tour the UK, the all-new experience will place horse racing fans in a simulated saddle where they will take place in a virtual race, competing against other digital riders. The activation is being launched by Entain's sports betting sub-brand brand Coral and will be incorporated into their sponsored events throughout 2022.
“We have a really exciting opportunity to do something different and, through our brands, are committed to reaching both new and existing customers in interesting, fresh and engaging ways," said Dominic Grounsell, Deputy Managing Director Digital at Entain.
Image Credit: Entain
Set to tour the UK, the all-new experience will place horse racing fans in a simulated saddle where they will take place in a virtual race, competing against other digital riders. The activation is being launched by Entain's sports betting sub-brand brand Coral and will be incorporated into their sponsored events throughout 2022.
“We have a really exciting opportunity to do something different and, through our brands, are committed to reaching both new and existing customers in interesting, fresh and engaging ways," said Dominic Grounsell, Deputy Managing Director Digital at Entain.
Image Credit: Entain
Trend Themes
1. Virtual Reality Sports Entertainment - The rise of VR sports opens up disruptive innovation opportunities for sports and entertainment companies to create unique, immersive experiences for fans.
2. Digital Racing Competitions - The growth of digital racing competitions allows for new business opportunities for brands and companies to enhance fan engagement and expand their customer base through gamification.
3. 360-degree Immersive Experiences - The trend towards immersive experiences in entertainment provides innovative opportunities for companies to create interactive and engaging experiences that push the boundaries of what is possible.
Industry Implications
1. Sports and Entertainment - Companies operating in the sports and entertainment industries can leverage virtual horseracing and other VR sports to create new experiences for fans, expanding their reach and increasing engagement.
2. Gaming and Betting - The VR horseracing experience presents new opportunities for gaming and betting companies to diversify their offerings, leveraging immersive technology to expand their customer base and increase revenue.
3. Event and Sponsorship Marketing - 360-degree VR experiences like the horseracing experience can be used by event and sponsorship marketing agencies to create unique and memorable activations that generate buzz and increase brand recognition.
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