Rock Out and Party with the AC/DC Wine
References: articles.cnn & coolmaterial
Rock fans, throw the devil horns up in the air, blast 'Back In Black' while drinking the exquisite AC/DC Wine.
The Aussie rockers are pairing up with Warburn Estate winery to bring head-banging fans the AC/DC Wine. Each of the bottles will feature pictures of the band's album covers, which should convince anyone that the booze will probably have a kick to it. All the names will be based off song titles as well such as the Highway to Hell Cabernet Sauvignon and the Hells Bells Sauvignon Blanc. In addition to Savignon, there will also be bottles of Shiraz and Moscato wine available as well.
Ditch the fancy French stuff and go for the AC/DC Wine.
The Aussie rockers are pairing up with Warburn Estate winery to bring head-banging fans the AC/DC Wine. Each of the bottles will feature pictures of the band's album covers, which should convince anyone that the booze will probably have a kick to it. All the names will be based off song titles as well such as the Highway to Hell Cabernet Sauvignon and the Hells Bells Sauvignon Blanc. In addition to Savignon, there will also be bottles of Shiraz and Moscato wine available as well.
Ditch the fancy French stuff and go for the AC/DC Wine.
Trend Themes
1. Rock-inspired Alcohol - Disruptive innovation opportunity: Create other rock-inspired alcoholic beverages with unique branding and packaging.
2. Music-themed Products - Disruptive innovation opportunity: Develop a range of products that are branded and named after popular music bands and songs.
3. Alternative Wine Packaging - Disruptive innovation opportunity: Explore alternative packaging options for wine, like cans or pouches, to appeal to a younger, more casual consumer base.
Industry Implications
1. Alcohol - Disruptive innovation opportunity: Collaborate with musicians or bands to create signature drinks that are tied to their brand image.
2. Music Merchandise - Disruptive innovation opportunity: Expand the range of music-themed merchandise to include alcohol products, targeting music fans and collectors.
3. Packaging - Disruptive innovation opportunity: Design innovative and unconventional packaging solutions for alcoholic beverages, creating a unique selling point for brands.
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