Greasy Fingers Wines are Great for Pairing with Fast Food
Michael Hemsworth — November 4, 2023 — Lifestyle
References: pernod-ricard & foodbev
Wine is a notoriously discerning industry that many consumers find intimidating, but the Greasy Fingers wines are here to help change that with a range of libations suited for enjoyment with fast food.
The wines include the Greasy Fingers Luscious Red 2022 and the Greasy Fingers Big Buttery Chardonnay 2022, which are both priced at £10 each. The wines are making their way to Morrisons, Sainsbury's and Asda locations now with a launch into Ocado and Amazon taking place later this year. The drinks are targeted towards 25 to 44-year-olds looking for a laidback option perfect for enjoying casually with food and friends.
Wine and Champagne Portfolio Director at Pernod Ricard UK Lucy Bearman spoke on the Greasy Fingers wines saying, "The wine category is ripe for disruption and Greasy Fingers goes back to the heartland of wine by pairing it with food in a way that breaks the traditional conventions of the category. We believe passionately in a wine and food match made in heaven, but it doesn’t need to come with a white tablecloth and a qualification. This simple yet hugely effective pairing is about whipping up some burgers for friends to eat together at the weekend or indulging in a mid-week takeaway and putting your feet up, whilst enjoying a bold and unpretentious glass of wine.”
The wines include the Greasy Fingers Luscious Red 2022 and the Greasy Fingers Big Buttery Chardonnay 2022, which are both priced at £10 each. The wines are making their way to Morrisons, Sainsbury's and Asda locations now with a launch into Ocado and Amazon taking place later this year. The drinks are targeted towards 25 to 44-year-olds looking for a laidback option perfect for enjoying casually with food and friends.
Wine and Champagne Portfolio Director at Pernod Ricard UK Lucy Bearman spoke on the Greasy Fingers wines saying, "The wine category is ripe for disruption and Greasy Fingers goes back to the heartland of wine by pairing it with food in a way that breaks the traditional conventions of the category. We believe passionately in a wine and food match made in heaven, but it doesn’t need to come with a white tablecloth and a qualification. This simple yet hugely effective pairing is about whipping up some burgers for friends to eat together at the weekend or indulging in a mid-week takeaway and putting your feet up, whilst enjoying a bold and unpretentious glass of wine.”
Trend Themes
1. Casual Dining Wines - Greasy Fingers wines are redefining the traditional conventions of wine by offering a laidback option perfect for enjoying casually with food and friends.
2. Disruptive Wine Pairings - Greasy Fingers wines break the traditional norms of wine pairing by providing a simple yet effective combination for burgers and takeaways that doesn't require formal dining.
3. Democratizing Wine Consumption - Greasy Fingers wines aim to make the wine category less intimidating by offering a range of libations suited for enjoyment with fast food, targeting 25 to 44-year-olds.
Industry Implications
1. Wine and Spirits - Greasy Fingers wines are disrupting the wine industry by challenging traditional wine norms and targeting a younger demographic with a more casual approach to wine consumption.
2. Fast Food - Greasy Fingers wines provide a new opportunity for fast food businesses to offer wine pairings with their menu, attracting customers looking for a convenient and enjoyable dining experience.
3. Online Retail - With a planned launch into popular online platforms like Ocado and Amazon, Greasy Fingers wines are tapping into the e-commerce trend, making it easier for consumers to purchase wine alongside their fast food orders.
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