19 Crimes and Snoop Dogg Collaborated on Cali Smooth
Laura McQuarrie — November 14, 2024 — Marketing
References: 19crimes & businesswire
19 Crimes and Snoop Dogg teamed up to introduce Cali Red in 2020, and in 2024 the collaborators have teamed up again to announce the newest addition to the Cali Wines lineup, Cali Smooth. Cali Smooth takes the form of a red blend with notes of dark fruit, toasted oak and vanilla with a silky finish. Although the red wine blend has its own distinctive style and attitude, above all it's straightforward, non-pretentious and approachable to all adults.
“Today’s consumers are seeking fresh new flavors, and Cali Smooth delivers exactly that," Kris Ann Brady, Vice President of Marketing for BOLD Brands at Treasury Americas, shared in a press release, "With Snoop’s signature style, this wine offers a bold, smooth experience that’s a must-try for those eager to explore something new.”
“Today’s consumers are seeking fresh new flavors, and Cali Smooth delivers exactly that," Kris Ann Brady, Vice President of Marketing for BOLD Brands at Treasury Americas, shared in a press release, "With Snoop’s signature style, this wine offers a bold, smooth experience that’s a must-try for those eager to explore something new.”
Trend Themes
1. Celebrity-endorsed Alcohol - Collaborations between iconic personalities and alcohol brands create distinctive products that generate strong consumer interest and loyalty.
2. Non-traditional Wine Marketing - Marketing strategies that emphasize approachability and uniqueness can attract a broader audience to wine products.
3. Flavor-forward Wine Blends - Introducing innovative wine blends with bold and new flavor profiles can meet the desires of adventurous and modern consumers.
Industry Implications
1. Beverage Industry - The beverage industry benefits from unique product formulations and celebrity partnerships that drive sales and brand recognition.
2. Entertainment Endorsements - Entertainment endorsements provide significant value to brands by leveraging the popularity of public figures to boost product appeal.
3. Luxury Goods - The luxury goods sector can appeal to a diverse customer base by offering high-quality, distinctive products with a touch of celebrity glamour.
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