Kiss Launches Line of Rum and Gin Spirits Called Drink It Up in the U.S.
Niko Pajkovic — November 16, 2021 — Lifestyle
References: drinkitupbykiss & rollingstone
Beloved American rock band Kiss has announced the launch of Drink It Up in the United States, a unique line of rums and gins that don the band's signature branding. Kiss premiered Drink It Up's first expression, Black Diamond Rum, last year in Australia, Europe, and Japan.
Now the band has entered the U.S market by rolling out three new spirits: Detroit Rock Dark Rum, Monstrum Dark Rum, and Distilled Cold Gin. Detroit Rock Dark Rum gets its name from the band's song 'Detroit Rock City' and consists of a blend of Dominican rums aged between eight and 15 years.
Aged for over 14 years, the Monstrum Dark Rum is being promoted as the brand's ultra-premium offering, while the Distilled Cold Gin is a five-times distilled spirit that conjures flavors of juniper, citrus, and herbs.
Image Credit: KISS
Now the band has entered the U.S market by rolling out three new spirits: Detroit Rock Dark Rum, Monstrum Dark Rum, and Distilled Cold Gin. Detroit Rock Dark Rum gets its name from the band's song 'Detroit Rock City' and consists of a blend of Dominican rums aged between eight and 15 years.
Aged for over 14 years, the Monstrum Dark Rum is being promoted as the brand's ultra-premium offering, while the Distilled Cold Gin is a five-times distilled spirit that conjures flavors of juniper, citrus, and herbs.
Image Credit: KISS
Trend Themes
1. Celebrity-branded Spirits - The rise of celebrity-branded spirits, like Kiss's Drink It Up line, offer a unique branding opportunity for musicians and other public figures.
2. Premium Spirit Offerings - Offering ultra-premium spirits, like Monstrum Dark Rum, presents an opportunity for distilleries to tap into high-end markets and increase profitability.
3. Innovative Flavor Combinations - Experimenting with unique flavor combinations, like juniper, citrus, and herbs found in Distilled Cold Gin, can set brands apart in the crowded spirits industry.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry as a whole can look at celebrity collaborations and new flavor combinations to attract consumers and increase sales.
2. Distilling - Distilleries can benefit from offering premium spirit offerings and experimenting with innovative flavor combinations to attract new customers and compete with other brands.
3. Branding and Marketing - Branding and marketing professionals can learn from the unique branding opportunity that celebrity-branded spirits offers and incorporate that into their own branding strategies.
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