52 North Branding Pops With Monochromatic Letterpress Print
Amelia Roblin — October 30, 2013 — Marketing
References: ilovedust & thedieline
Old fashioned techniques are constantly being recycled in the world of graphic design, and to great success at that. One such strategy is employed for 52 North branding as a means to create a bold image for the London bar and restaurant.
I Love Dust and 44th Hill collaborated on the new visual identity for the range of products and the decoration of the place, deciding on a busy, yet rational, scheme of numbers, letters and symbols that spell out the name of the establishment. The characters are featured in different typefaces with various block, striped and spotted patterns of either black on white or white on black. 52 North branding and packaging encompasses bottles, paper bags, posters and murals, popping beyond its two dimensions.
I Love Dust and 44th Hill collaborated on the new visual identity for the range of products and the decoration of the place, deciding on a busy, yet rational, scheme of numbers, letters and symbols that spell out the name of the establishment. The characters are featured in different typefaces with various block, striped and spotted patterns of either black on white or white on black. 52 North branding and packaging encompasses bottles, paper bags, posters and murals, popping beyond its two dimensions.
Trend Themes
1. Retro Typography - Using old fashioned typographic techniques for branding design to create bold and captivating visual identities.
2. Monochromatic Printing - Using a single color printing process to create striking and minimalist designs on branding and packaging.
3. Three-dimensional Packaging - Creating packaging designs that extend beyond the two-dimensional space to offer unique and engaging consumer experiences.
Industry Implications
1. Food and Beverage - Using innovative graphic design techniques to create compelling branding and packaging for food and beverage products.
2. Hospitality - Employing eye-catching graphic design strategies to produce memorable visual identities for bars and restaurants.
3. Printing and Packaging - Exploring new ways to incorporate graphic design elements into packaging and printing processes to offer more attractive, functional, and memorable products.
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