Simple Times Mixers' Clean-Label Syrups Make the Most of the Whole Fruit
Laura McQuarrie — November 28, 2024 — Lifestyle
References: simpletimesmixers & specialtyfood
Simple Times Mixers launched a new line of clean-label syrups with upcycled ingredients that minimize waste and create quality drinks on demand.
The company upcycles as many by-products as possible into new products, such as by using the lemon and orange peels from fruit juiced in-house. "In keeping with our efforts to use the whole fruit, we have packed these syrups full of bright citrus flavor and balanced them with other real ingredients to create clean-label syrups," says Mark Tinus, founder of Simple Times Mixers.
The Lavender & Lemon Cocktail Syrup is one such product fueled by all-natural, clean ingredients to make exceptional martinis when combined with gin or vodka. This simple, clean-label syrup integrates organic cane sugar, lavender and lemon peel from Simple Times Mixers' zero-waste initiative.
The company upcycles as many by-products as possible into new products, such as by using the lemon and orange peels from fruit juiced in-house. "In keeping with our efforts to use the whole fruit, we have packed these syrups full of bright citrus flavor and balanced them with other real ingredients to create clean-label syrups," says Mark Tinus, founder of Simple Times Mixers.
The Lavender & Lemon Cocktail Syrup is one such product fueled by all-natural, clean ingredients to make exceptional martinis when combined with gin or vodka. This simple, clean-label syrup integrates organic cane sugar, lavender and lemon peel from Simple Times Mixers' zero-waste initiative.
Trend Themes
1. Upcycled Ingredients - The process of upcycling by-products like lemon and orange peels into new products signifies a sustainable approach that minimizes waste and optimizes resource use.
2. Clean-label Products - Consumers increasingly seek clean-label products filled with natural ingredients, offering transparency and trust in food and beverage choices.
3. Zero-waste Initiatives - Adopting zero-waste initiatives in production highlights an environmental commitment, catering to eco-conscious consumers.
Industry Implications
1. Food and Beverage - Incorporating upcycled ingredients in product lines offers a compelling way for food and beverage companies to attract sustainability-focused customers.
2. Sustainability - Sustainability industries benefit from initiatives like upcycled cocktail syrups that demonstrate innovative solutions to minimize waste.
3. Organic Products - The demand for organic products is amplified by clean-label offerings that utilize all-natural, upcycled ingredients.
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