MTN DEW's New Ad Will Give Fans the Chance to Win $1 Million
Grace Mahas — February 1, 2021 — Marketing
References: prnewswire & youtube
MTN DEW's new Super Bowl commercial, dubbed 'Life-Changing Flavor,' will feature wrestling superstar and actor John Cena. The gamified ad offers fans the chance to win $1 million USD to the first person to correctly count and Tweet (@MountainDew) the exact number of Mtn Dew Major Melon bottles in the ad could. Fans can follow along and participate on Twitter using the hashtag #MTNDEWMAJORMELON.
"This year, we're bringing our newest flavor, Major Melon, to the Super Bowl and we're pushing creative boundaries in a way that puts fans at the core of the concept," says Nicole Portwood, vice president, marketing, Mtn Dew. "We're excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes flavor to the extreme."
Image Credit: MTN DEW
"This year, we're bringing our newest flavor, Major Melon, to the Super Bowl and we're pushing creative boundaries in a way that puts fans at the core of the concept," says Nicole Portwood, vice president, marketing, Mtn Dew. "We're excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes flavor to the extreme."
Image Credit: MTN DEW
Trend Themes
1. Gamified Super Bowl Ads - Brands can engage fans and create excitement around their products by incorporating gamification elements in Super Bowl ads.
2. Social Media Contests - Creating contests on social media platforms like Twitter can incentivize fans to engage with brands and generate buzz around their products.
3. Innovative Advertising Strategies - Brands can differentiate themselves from competitors by pushing creative boundaries and exploring new advertising formats.
Industry Implications
1. Food and Beverage - Food and beverage companies can create exciting campaigns around new flavors and products to drive awareness and boost sales.
2. Entertainment - Entertainment companies can leverage the massive viewership of the Super Bowl to promote new movies, TV shows, and performances.
3. Advertising and Marketing - Agencies and consultants can help brands innovate and develop engaging advertising and marketing campaigns that capture the attention of audiences.
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