Brach's Candy Corn Suite Appeals to Fans of a Polarizing Fall Treat
Laura McQuarrie — September 10, 2024 — Marketing
References: greatwolf & allhallowsgeek
Some fall flavors are so iconic that fans are eager to fully immerse themselves in them, leading Brach's to create a themed Candy Corn Suit with a tri-colored design. Complete with candy-inspired decor activities and sweet snacks, the room at Great Wolf Lodge will attract candy corn superfans from early September to October 31st for Halloween.
The brand's Candy Corn and Mellowcreme candies are ready for sampling at a fully stocked pantry, and the treats keep coming with an included membership to Candy Corn Club so that eligible guests will enjoy a year's supply delivered to their home after their stay.
Brach's Candy Corn Suite is available for reservations on a first-come, first-served basis, exclusively at two Great Wolf Lodge locations: Pocono Mountains, Pa. and Gurnee, Ill.
Image Credit: Angie McMonigal
The brand's Candy Corn and Mellowcreme candies are ready for sampling at a fully stocked pantry, and the treats keep coming with an included membership to Candy Corn Club so that eligible guests will enjoy a year's supply delivered to their home after their stay.
Brach's Candy Corn Suite is available for reservations on a first-come, first-served basis, exclusively at two Great Wolf Lodge locations: Pocono Mountains, Pa. and Gurnee, Ill.
Image Credit: Angie McMonigal
Trend Themes
1. Immersive Brand Experiences - Hotels and resorts are collaborating with iconic brands to offer themed suites that provide guests with a fully immersive experience.
2. Seasonal-themed Lodging - Accommodations designed around specific seasons or holidays are increasingly popular, attracting visitors looking for unique and memorable getaways.
3. Year-long Subscription Incentives - Enhancing guest loyalty through year-long subscription services, brands offer a continuous relationship beyond a single experience or purchase.
Industry Implications
1. Hospitality - Hotels and resorts are experimenting with niche-themed rooms to attract dedicated fanbases and create buzz.
2. Candy and Confectionery - Confectionery brands are leveraging immersive experiences to enhance consumer engagement and promote brand loyalty.
3. Subscription Services - New applications of subscription models are emerging, extending to hospitality and experiential offerings that maintain consumer relationships.
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