Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Top 100 Cosmetics Trends in May

From Farm-to-Face Beauty Brands to Next-Gen Skin Scents

— May 27, 2023 — Fashion
The May 2023 cosmetics round-up boasts a good balance between ground-breaking innovation and cult-favorite formulas.

Canadian brand Lixr is making strides in the farm-to-face beauty category with luxurious, powerful, and customizable offerings. Stradling the line between makeup and skincare, Lixr boasts formulas that are multi-functional and performance-driven.

Shiseido continues to innovate, launching the all-new Ultimune Eye Power Infusing Eye Concentrate and an upgraded version of the Eudermine Activating Essence, a formula that has been 100 years in the making.

Brands continue to experiment with virtual beauty storefronts and The Clinique Lab is a great example of this. Artificial intelligence is also present in the May 2023 cosmetics round-up. Duradry's new AM antiperspirant stick was formulated with the help of ChatGPT.
7.7
Score
Popularity
Activity
Freshness
98
Luxurious Multi-Benefit Face Oils
Luxurious Multi-Benefit Face Oils
Day + West's Quiet Force Boasts Organic Oils & Botanical Actives
<
97
CBD-Infused Setting Sprays
CBD-Infused Setting Sprays
'Dont Sweat It' Locks Down Makeup & Hydrates and Nourishes Skin
<
96
Sensitive Skin-Targeted Kits
Sensitive Skin-Targeted Kits
Day + West's Secret Weapon Kit is Part of Its Sensitive Skin Line
<
95
Skin-Plumping Serums
Skin-Plumping Serums
Comfort Zone Sublime Skin Intensive Serum Mimics the Effects of Injectables
<
94
Fast-Acting Retinal Serums
Fast-Acting Retinal Serums
The Retinal For All Renewing Serum is Potent & Non-Irritating
<
93
Gold-Infused Serums
Gold-Infused Serums
The 24K Gold Serum Intense Includes Gold Vitamin C & Gold Pentapeptide
<
92
Protective Prestige Skincare
Protective Prestige Skincare
Pavise's Science-Led Formulas Safeguard Skin from the Sun
<
91
Denim-Themed Beauty Collections
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
<
90
Award-Winning Anti-Aging Beauty
Award-Winning Anti-Aging Beauty
Shiseido launches the Ultimune Eye Power Infusing Eye Concentrate
<
89
Accessible Luxury Fragrance Collections
Accessible Luxury Fragrance Collections
Monreale Parfums De Caractere Showcases Premium Aromatics
<
88
Oxegenating Liquid Cream Moisturizers
Oxegenating Liquid Cream Moisturizers
Dermalogica's Phyto Nature Oxygen Cream Firms Skin Fast
<
87
Scented Foaming Primers
Scented Foaming Primers
The Cotton Candy Foaming Face Primer is Mattifying & Plumping
<
86
Beautifying Rice Water Tonics
Beautifying Rice Water Tonics
Inala's Triple Threat Tonic is a Multi-functional Skincare Product
<
85
Weightless Facial Sunscreens
Weightless Facial Sunscreens
Kopari's Daily Face SPF Provides a Layerable, Lightweight Finish
<
84
Protective Sheer Hydrators
Protective Sheer Hydrators
Clinique's Moisture Surge SPF 28 Fights Environmental Aggressors
<
83
Restful Sleep-Promoting Beauty
Restful Sleep-Promoting Beauty
Yuni Beauty's Wind Down Wonders are Natural and Healthy
<
82
Soothing Nutrient-Rich Face Creams
Soothing Nutrient-Rich Face Creams
Gentle Armor by Day + West is a Nourishing Face and Neck Cream
<
81
Microbiome-Balancing Intimate Sprays
Microbiome-Balancing Intimate Sprays
The Everywhere Spray-To-Wipe Reduces Single-Use Wipes
<
80
Exfoliating Hand Washes
Exfoliating Hand Washes
Uni's Exfoliating Hand Wash Polishes with Finely Ground Olive Pits
<
79
Woody Unisex Fragrances
Woody Unisex Fragrances
Brunello Cucinelli Unveils its First Fragrance Collection with EuroItalia
<
78
Gel-Like Moisturizing Serums
Gel-Like Moisturizing Serums
Good Molecules Just Launched the B5 Hydrating Body Serum
<
77
Sacred Herb Fragrances
Sacred Herb Fragrances
The Sixth by Vyrao is for Enhancing Mindfulness & Intuiton
<
76
Moisturizing Mineral Sunscreens
Moisturizing Mineral Sunscreens
Kosas' DreamBeam is a Clean Formula That Preps & Protects Skin
<
75
Refillable Powder Sunscreens
Refillable Powder Sunscreens
The Brush On Block Translucent Mineral Powder Sunscreen is Eco
<
74
Accessible Retailer Houseware Collections
Accessible Retailer Houseware Collections
The Zellers Anko Collection Brings the Brand to Canada
<
73
Kids Show Cosmetics Collections
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
<
72
Highly Pigmented Eyeshadows
Highly Pigmented Eyeshadows
Kulfi Beauty Has Just Launched Its New Zari Eyes Eyeshadows
<
71
Customizable Nail Bundles
Customizable Nail Bundles
Liberation Nails' Maximalist Bundle Champions Self-care for the Nails
<
70
Eczema-Friendly Body Lotions
Eczema-Friendly Body Lotions
This Body Lotion for Eczema-Prone Skin Supports the Microbiome
<
69
Donut-Inspired Skincare Sets
Donut-Inspired Skincare Sets
Truly Beauty Recently Launched the Glazed Donut Skin Set
<
68
Copaiba-Powered Skincare Serums
Copaiba-Powered Skincare Serums
Halo42 Boasts an Incredibly Versatile Skincare Serum
<
67
Brightening Vitamin Sunscreens
Brightening Vitamin Sunscreens
The Urban Environment Vita-Clear Sunscreen is Skin-Caring
<
66
Next-Gen Skin Scents
Next-Gen Skin Scents
The Scent of Commodity Milk Lays Close Like a Second Skin
<
65
Wrinkle-Smoothing Retinol Alternatives
Wrinkle-Smoothing Retinol Alternatives
The Silk Serum by Tatcha Uses Upcycled Cranberry Extract
<
64
Rechargeable Cosmetic Pencils
Rechargeable Cosmetic Pencils
Faber-Castell Cosmetics' Protopia Pencils are Refillable
<
63
Versatile Papayaluronic Skincare
Versatile Papayaluronic Skincare
Dr. PawPaw Utilizes Papayaluronic Formulas to Treat Skin Issues
<
62
Dermatologist-Backed Skincare
Dermatologist-Backed Skincare
CeraVe Canada Introduces Four New Skincare Products for 2023
<
61
Customizable Foundation Serums
Customizable Foundation Serums
Lixr's Future Foundation Serum is Tailor-Made and Clinically Proven
<
60
Boldly Pigmented Eyeshadow Cosmetics
Boldly Pigmented Eyeshadow Cosmetics
JOAH Beauty Announced Three New Launches for Spring
<
59
Airy Floral Fragrances
Airy Floral Fragrances
le PÈRE Unveils its Debut Fragrance by French Perfumer Blaise Mautin
<
58
Powdered Facial Cleansers
Powdered Facial Cleansers
Yodi's All-Natural Facial Cleanser is Waterless
<
57
Carbon-Captured Alcohol Perfumes
Carbon-Captured Alcohol Perfumes
Gucci's Where My Heart Beats is a Sustainable Luxury Perfume
<
56
Multi-Use Concealer Pens
Multi-Use Concealer Pens
The Studio Fix Every-Wear All-Over Face Pen Delivers Touch Ups on the Go
<
55
Roll-On Facials
Roll-On Facials
The Pre-Workout by Fitish is a Cooling, Sculpting Serum
<
54
Citrusy Cocktail-Inspired Fragrances
Citrusy Cocktail-Inspired Fragrances
Kilian Paris Just Launched Its New Blue Moon Ginger Dash
<
53
Super-Hydrating Skincare Campaigns
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
<
52
Mainstream Plant-Based Body Washes
Mainstream Plant-Based Body Washes
Dove Plant-Based Body Wash Has Three Skin Conditioners
<
51
Luxury Plant-Based Cosmetics
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
<
50
Sensorial Perfume Bottles
Sensorial Perfume Bottles
Maison Sambin's Fragrance Collection Featuers Silk Diffusion Technology
<
49
Refillable Cologne Packaging
Refillable Cologne Packaging
Armani Code Eau de Toilette Now Comes in a Refillable Bottle
<
48
Powder-Based Serums
Powder-Based Serums
The Skin Stress Balancer is a Plant-Powered Neurocosmetic Made for Mixing
<
47
High-Quality Refillable Mascaras
High-Quality Refillable Mascaras
Sappho's Maximum Intensity Refillable Mascara Arrives June 2023
<
46
Minimalist Personal Fragrances
Minimalist Personal Fragrances
Escentric Molecules' M+ Scents Play with Black Tea, Ginger & Wood
<
45
High-Tech Skincare Wands
High-Tech Skincare Wands
Solawave Announces the 'Radiant Renewal Wand' to Treat Skin
<
44
Collagen-Boosting Face Oils
Collagen-Boosting Face Oils
Anima Mundi's Collagen Booster Face Oil is Plant-Based and Powerful
<
43
Dewy Sun Care Serums
Dewy Sun Care Serums
Coola's Dew Good Illuminating Serum SPF 30 is Available Exclusively at Etiket
<
42
Fruit Sticker Pimple Protectors
Fruit Sticker Pimple Protectors
These Starface Pimple Patches are Big Enough for the Body
<
41
Celebrity Beauty Brand Mascaras
Celebrity Beauty Brand Mascaras
Kylie Cosmetics is Launching KYLASH Volume Mascara in April
<
40
Acne-Preventing Care Serums
Acne-Preventing Care Serums
The Ordinary Launches its First Post-Acne Care Solution
<
39
Brightening Mineral Sunscreens
Brightening Mineral Sunscreens
The Banana Bright Mineral SPF 30 is Enhanced with Vitamin C
<
38
Farm-to-Face Beauty Brands
Farm-to-Face Beauty Brands
Lixr Boasts High-Performance Formulas That are Clean & Cruelty-Free
<
37
Innovative Makeup Brushes
Innovative Makeup Brushes
Artís Revolutionizes the Makeup Application Experience
<
36
High-Tech Facial Toning Devices
High-Tech Facial Toning Devices
7e Wellness' MyoLift™ Triwave Clarifies, Nourishes, and Lifts
<
35
Three-in-One Activating Serums
Three-in-One Activating Serums
Westman Atelier Skin Activator Serum Restores, Corrects & Protects
<
34
Bond-Building Lash Serums
Bond-Building Lash Serums
The LASHBOND Building Serum is Olaplex's First Hair-Adjacent Product
<
33
Luxurious Makeup Products
Luxurious Makeup Products
Armani Beauty Unveils Trio of Luxurious Makeup Products
<
32
Radiance-Boosting Beauty Essences
Radiance-Boosting Beauty Essences
Shiseido Reformulated Its Eudermine Activating Essence
<
31
Perfumed Skincare Products
Perfumed Skincare Products
SABON Launched an All-New Hand and Foot Care Collection
<
30
AI-Powered Personal Fragrances
AI-Powered Personal Fragrances
Noteworthy Uses AI & Data Science to Make Personalized Fragrances
<
29
Jelly-Oil Face Cleansers
Jelly-Oil Face Cleansers
Fenty Skin's Melt AWF Cleanser Removes Makeup with Nine Luxe Oils
<
28
Brightening Refillable Eye Creams
Brightening Refillable Eye Creams
Tata Harper Offers Luxe Eco-Friendly Skincare
<
27
Calligraphic Lip Pens
Calligraphic Lip Pens
Stila's Calligraphy Lip Stain Softly Adds Color with a Precision Tip
<
26
Transformative Lip Jellies
Transformative Lip Jellies
Rare Beauty's Soft Pinch Tinted Lip Oil is Lightweight & Non-Sticky
<
25
Cushiony Lip Oils
Cushiony Lip Oils
Merit's Shade Slick Gelée Features Blooming Pigments That React to pH
<
24
Refillable Bullet Lipsticks
Refillable Bullet Lipsticks
The Body Shop Peptalk Lipstick is Housed in Aluminum
<
23
AI-Formulated Antiperspirants
AI-Formulated Antiperspirants
Duradry Leveraged ChatGPT for the Duradry AM Antiperspirant Stick
<
22
Age-Defying Eye Creams
Age-Defying Eye Creams
Aeonia Eye Refresh Was Developed with Space Certified Technology
<
21
Unfiltered Beauty Campaigns
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
<
20
Shimmering Thermal Blushes
Shimmering Thermal Blushes
Ashunta Sherif Beauty's Thermal Blush Reacts to the Skin's pH Level
<
19
Smoothing Body Serums
Smoothing Body Serums
B-Glossy by MAËLYS Cosmetics Makes Skin Firmer & More Radiant
<
18
Organic Retinol Alternative Serums
Organic Retinol Alternative Serums
This Milky Dual-Action Serum Blends Bakuchiol & Alfalfa
<
17
Sensual Summer Fragrances
Sensual Summer Fragrances
Phlur Solar Power Captures the Scent of Salty, Sunkissed Skin
<
16
Beachy Gourmand Perfume Sprays
Beachy Gourmand Perfume Sprays
Sol de Janeiro's Rio Radiance Perfume Mist Feels Like Sun on Skin
<
15
Eco-Conscious Skincare Brands
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
<
14
Plant-Based Body Washes
Plant-Based Body Washes
Ingreendients' Nourishing Body Wash is pH-Balanced and Sulfate-Free
<
13
Virtual Beauty Storefronts
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
<
12
Refillable Beauty Launches
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
<
11
Topical Hair Growth Products
Topical Hair Growth Products
These Viviscal Haircare Products Come in Four Options
<
10
Sculptural Solid Moisturizers
Sculptural Solid Moisturizers
This Three-in-One Skincare Bar is Shaped Like a Gua Sha Stone
<
9
Eco-Minded Grooming Products
Eco-Minded Grooming Products
Hawkins & Brimble Natural Grooming Products Come in Many Varieties
<
8
Expressive Eye Cosmetic Capsules
Expressive Eye Cosmetic Capsules
Millie Bobby Brown Launches All Eyes On You Cosmetics Collection
<
7
Hybrid Plant-Based Lip Balms
Hybrid Plant-Based Lip Balms
Summer Fridays' Lip Butter Balm Has a 7,000 Person Waitlist
<
6
Roll-On Arnica Serums
Roll-On Arnica Serums
The Depuffer by PillowtalkDerm is Supercharged with Actives
<
5
Glow-Boosting Body Creams
Glow-Boosting Body Creams
The Rio Radiance Body Glow Cream Instantly Adds Luminosity
<
4
Rave-Inspired At-Home Manicures
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
<
3
Chocolate-Inspired Exfoliating Body Scrubs
Chocolate-Inspired Exfoliating Body Scrubs
Butter & Me Boasts a Series of Interesting Body Scrubs
<
2
Skincare Refill Pods
Skincare Refill Pods
Drunk Elephant Has Launched Refill Pods for Two of Its Best-Sellers
<
1
Double Capsule Eye Serums
Double Capsule Eye Serums
DECORTÉ Expands the Liposome Line with the 'Advanced Healing Eye Serum'
<