Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,228 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,694 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,694 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,228 cutting edge ideas.

Woody Unisex Fragrances

Clean the Sky - Positive Eco Trends & Breakthroughs

Brunello Cucinelli Unveils its First Fragrance Collection with EuroItalia

— March 29, 2023 — Fashion
Brunello Cucinelli taps fragrance manufacturer EuroItalia for its new fragrance line. Described as a "contemporary licensing agreement," the new line will fuse the values and work ethic of Cucinelli in order to replicate the brand's previous experience with EssilorLuxottica, a label that helped introduce the Brunello Cucinelli eyewear collection. The perfumes were developed by Daphné Bugey and Olivier Cresp, two Firmenich master perfumers, and were inspired by the company's history and the region of Umbria.

“This is a woody fragrance, which is quite unusual for a woman, but for me woods are really the most elegant of all ingredients. But I wanted it to be very soft because I was inspired by the cashmere garments,” Bugey commented. “And because the Brunello Cucinelli garments are never showy but you can always recognize them through the quality and craftsmanship behind, I wanted to find a similar signature in the fragrance."

Image Credit: Brunello Cucinelli
Trend Themes
1. Gender-neutral Fragrances - The introduction of unisex fragrances highlights a trend towards gender-neutral products in the beauty industry, creating opportunities for companies to tap into a growing market of consumers seeking inclusive options.
2. Collaborative Licensing Agreements - The collaboration between Brunello Cucinelli and EuroItalia showcases the potential for cross-industry partnerships to drive innovation and introduce new products to market.
3. Incorporation of Natural Elements - The use of woody scents and inspiration from the region of Umbria highlights the trend towards incorporating natural and locally-sourced ingredients in products, providing opportunities for sustainable and eco-conscious innovation in the beauty industry.
Industry Implications
1. Fragrance Manufacture - Collaborating with fashion brands to create fragrance lines showcases the potential for innovation within the fragrance manufacturing industry, specifically through the development of unique scent profiles and cross-brand partnerships.
2. Beauty and Personal Care - The introduction of woody unisex fragrances and gender-neutral products reflects a growing demand for inclusivity and diversity in the beauty and personal care industry, creating opportunities for companies to cater to new and expanding market segments.
3. Fashion and Apparel - The introduction of a fragrance line by Brunello Cucinelli highlights the potential for fashion brands to expand their product offerings into adjacent industries, creating opportunities for innovation and new revenue streams.
5.7
Score
Popularity
Activity
Freshness