Kosas' DreamBeam is a Clean Formula That Preps & Protects Skin
Laura McQuarrie — April 7, 2023 — Fashion
References: kosas & wellandgood
Kosas' DreamBeam SPF 40 PA++++ is a clean mineral sunscreen product with moisturizing, plumping, firming, smoothing and brightening properties. The Comfy Smooth Mineral Sunscreen is packed with skin-caring ingredients like ceramides and peptides, which help to visibly enhance the look of the skin and boost its suppleness.
This versatile sun care product helps to protect and prime the skin for the application of makeup, although it is just as useful when worn alone. Notably, the formula's peachy-pink color helps to neutralize zinc oxide’s bluish-white color.
Many consumers look for SPF products that not only protect their skin from the sun but also provide additional benefits. As a result, the market for skin-caring SPF products has become increasingly competitive, with brands constantly innovating to meet the evolving needs and preferences of consumers.
This versatile sun care product helps to protect and prime the skin for the application of makeup, although it is just as useful when worn alone. Notably, the formula's peachy-pink color helps to neutralize zinc oxide’s bluish-white color.
Many consumers look for SPF products that not only protect their skin from the sun but also provide additional benefits. As a result, the market for skin-caring SPF products has become increasingly competitive, with brands constantly innovating to meet the evolving needs and preferences of consumers.
Trend Themes
1. Skin-caring Spfs - As consumers demand more from SPF products, there is a significant opportunity for brands to innovate with formulas that not only protect the skin but also provide additional benefits and properties to boost skin health.
2. Clean Mineral Sunscreens - With the market for mineral sunscreens growing, there's an opportunity for brands to develop clean formulas that cater to consumers' concerns around ingredients, while still offering effective sun protection and skin benefits.
3. Multi-functional Sunscreens - Consumers are increasingly looking for products that can do more, creating an opportunity for brands who can create multifunctional SPF products that offer protection, skin benefits, and other features like priming for makeup application.
Industry Implications
1. Beauty - In the beauty industry, there's a significant opportunity for brands to create innovative and effective SPF products that cater to consumer demand for clean formulas and multifunctional benefits.
2. Skincare - Skincare brands can leverage demand for sun care products that offer skin-enhancing properties by creating innovative formulas with ingredients that cater to this need.
3. Personal Care - In the personal care industry, there's an opportunity to develop innovative SPF products that cater to consumers' growing demand for clean and multifunctional sun care products.
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