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Top 40 Sports Trends in July

From VR Baseball Videos to Dollar Store Derby Activations

— July 29, 2017 — Lifestyle
As with every year around this time, the July 2017 sports trends tend to be centered around either general forms of fitness or baseball. America's pastime is the only pro sport with active games during the summer months, and so fans have the opportunity to bask in the quiet intensity and months-long grind played on diamonds across the continent.

The MLB recognizes its de facto summer sports monopoly, and the organization is making a push to engage as many fans as possible on as many media as are available. One such effort is in virtual reality: over the course of the 2017 season, the MLB will be releasing 20 specially produced VR videos from key games and events. Players can enjoy the benefits of baseball's summer reign as well, as New Balance's NB Power Hitter Challenge makes use of Zepp's swing- and player-tracking technology to turn batting practice into a gamified competition.
5.3
Score
Popularity
Activity
Freshness
40
Team-Oriented Obstacle Courses
Team-Oriented Obstacle Courses
The 'Tough Mann' Event Helps Build Teamwork and Mental Toughness
<
39
Sporty Pride Month Campaigns
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports
<
38
Social Memorabilia Campaigns
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
<
37
Extreme Parkour Courses
Extreme Parkour Courses
The Skyladder is the World's Largest Parkour Course
<
36
VR Baseball Videos
VR Baseball Videos
Samsung and the MLB Will Release 20 VR Videos During the 2017 Season
<
35
Animated Water Advertisements
Animated Water Advertisements
This Ad for G Active by Gatorade Shows Off Water That Moves
<
34
Supercomputer Sports Video Curators
Supercomputer Sports Video Curators
IBM Watson Identifies 'Cognitive Highlights'
<
33
Storytelling Branded Bandages
Storytelling Branded Bandages
The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'
<
32
Anti-Homophobia Soccer Jerseys
Anti-Homophobia Soccer Jerseys
The US Soccer Teams' New Jerseys Celebrate Pride Month 2017
<
31
Muscle-Controlling Devices
Muscle-Controlling Devices
'Wired Muscle' Lets Someone Else Control Your Muscles
<
30
Festival-Ready Workouts
Festival-Ready Workouts
StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
<
29
Gamified Batting Practices
Gamified Batting Practices
New Balance's NB Power Hitter Challenge Gamifies The Zepp Training App
<
28
Smart Cricket Bats
Smart Cricket Bats
Intel is Introducing VR, Drones and Bat Sensors to Cricket
<
27
Eco Riptide Detectors
Eco Riptide Detectors
The Clever GIRL Buoy Alerts Surfers to the Presence of Deadly Rip Currents
<
26
Celebrity-Sponsored Soccer Stadia
Celebrity-Sponsored Soccer Stadia
The Miami Beckham United Stadium is Funded by the British Star
<
25
Rose-Embroidered Skate Shoes
Rose-Embroidered Skate Shoes
The Matchcourt Slip X Na-kel Smith Can Be Worn On and Off Your Board
<
24
Anti-Roll Life Rafts
Anti-Roll Life Rafts
Creature Craft Life Rafts Add an Extra Element of Protection and Stability
<
23
Carb-Heavy Sports Drinks
Carb-Heavy Sports Drinks
The Maurten Drink Mix 320 Packs Ample Carbs in Each Serving
<
22
Folded Museum Facades
Folded Museum Facades
The New US Olympic Museum Has Just Broken Ground
<
21
Robotic Running Exosuits
Robotic Running Exosuits
This Assistive Running Suit Promises to Boost One's Stride
<
20
Swing-Analyzing Golf Smartwatches
Swing-Analyzing Golf Smartwatches
The Garmin Approach S60 Smartwatch is Stylish and Advanced
<
19
Sport Board Activity Trackers
Sport Board Activity Trackers
The 'Trace' Action Sports Tracker Mounts Directly onto Boards
<
18
Collaborative Exercise Apps
Collaborative Exercise Apps
The Racefully Running App Lets You Digitally Exercise with Friends
<
17
Mass Card Stunt Apps
Mass Card Stunt Apps
IBM Has Launched an App That Lets Crowds Project Their Signs With a Tap
<
16
Adjustable Feminine Dumbbells
Adjustable Feminine Dumbbells
These Female-Focused Dumbbells Add Weights with a Simple Click
<
15
Magnetic Smartphone-Tethering Armbands
Magnetic Smartphone-Tethering Armbands
The 'FitConnect' Smartphone Fitness Armband is Secure
<
14
Inflammation-Eliminating Sleeves
Inflammation-Eliminating Sleeves
The Mava Sports Knee Compression Sleeve Relieves Stiffness
<
13
Forearm Hydration Gear
Forearm Hydration Gear
The 'Wetsleeve' Wearable Hydration Bag Keeps Water Nearby
<
12
iOS-Connected Mini Gyms
iOS-Connected Mini Gyms
The 'Circ-It' Enables a Circuit Workout with a Compact Set of Equipment
<
11
Fitness-Focused Cruises
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
<
10
Responsive Bike Helmets
Responsive Bike Helmets
The Classon Helmet Will Inform the Wearer If They're in a Car's Blind Spot
<
9
Dollar Store Derby Activations
Dollar Store Derby Activations
The Poundland Brand Activation Was Hosted at the Epsom Derby
<
8
Aquatic Resistance Training Equipment
Aquatic Resistance Training Equipment
The 'Hydra' Resistance Trainer Increases Capabilities
<
7
Converted Firetruck Homes
Converted Firetruck Homes
This Home on Wheels Was Made from a 1953 GMC firetruck
<
6
Streamlined Gliding Paddleboards
Streamlined Gliding Paddleboards
The Finpo Waterglider Uses a Built-in Propulsion System to Move
<
5
Millennial Sportswear Collaborations
Millennial Sportswear Collaborations
The 'KITH x adidas Soccer' Collection is Performance-Inspired
<
4
Illuminating Cycling Helmets
Illuminating Cycling Helmets
Lumos' Smart Tech Helmet Ensures Visibility on the Road
<
3
Vibrating Smart Leggings
Vibrating Smart Leggings
These Leggings by Wearable X Vibrate to Correct Yoga Poses
<
2
Ankle-Supporting Basketball Shoes
Ankle-Supporting Basketball Shoes
The Under Armour Curry 4 Features a Sock-Like Collar
<
1
Vivid Co-Branded Basketball Courts
Vivid Co-Branded Basketball Courts
Nike and Pigalle Designed a Stunning Geometric Basketball Court
<