IBM Has Launched an App That Lets Crowds Project Their Signs With a Tap
Mary Van Puymbroeck — May 31, 2017 — Tech
IBM has released a mass card stunt app that allows crowds to display messages by coordinating their mobile devices.
Coordinating a successful card stunt can be the highlight of a sporting event for those involved. But doing so requires a high degree of coordination and is very difficult on a mass scale. IBM's new 'Card Stunt' app is a social platform that allows attendees of an event to link their mobile devices to display a cohesive message. With the touch of a button, event organizers are able to deliver these mass messages.
The app uses a phone's camera to detect motion and senses where other devices are located. Once the message is calibrated, members are able to leave the group and the sign will maintain legibility.
With this method, little preparation is required. Event-goers will receive notifications of when to flash their phones to be a part of the overall message.
Coordinating a successful card stunt can be the highlight of a sporting event for those involved. But doing so requires a high degree of coordination and is very difficult on a mass scale. IBM's new 'Card Stunt' app is a social platform that allows attendees of an event to link their mobile devices to display a cohesive message. With the touch of a button, event organizers are able to deliver these mass messages.
The app uses a phone's camera to detect motion and senses where other devices are located. Once the message is calibrated, members are able to leave the group and the sign will maintain legibility.
With this method, little preparation is required. Event-goers will receive notifications of when to flash their phones to be a part of the overall message.
Trend Themes
1. Mobile Crowd Coordination - IBM's mass card stunt app demonstrates the trend of using mobile devices to coordinate crowds and display cohesive messages.
2. Social Event Platforms - The 'Card Stunt' app showcases the trend of social platforms designed specifically for event attendees to connect and communicate.
3. Motion-sensing Technology - The app's use of phone camera motion detection highlights the trend of incorporating motion-sensing technology for interactive experiences.
Industry Implications
1. Event Management - The mass card stunt app presents disruptive innovation opportunities for event management companies to enhance audience engagement and create memorable experiences.
2. Mobile App Development - The development of mass card stunt apps opens up opportunities for mobile app developers to create unique and interactive social platforms for crowd coordination.
3. Sports and Entertainment - The use of coordinated card stunts in sporting events suggests disruptive innovation possibilities for the sports and entertainment industry to enhance fan participation and create visually engaging experiences.
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