This Ad for G Active by Gatorade Shows Off Water That Moves
Laura McQuarrie — June 6, 2017 — Lifestyle
References: gatorade & digitalbuzzblog
G Active by Gatorade is a new water beverage that is enriched with electrolytes to help those who perform physical activities replenish and rehydrate—to promote the new product, Gatorade released a video that demonstrates the function of the drinks with an animated water ad.
For the 'Water Made Active' ad, Gatorade set up an elaborate installation that features 3D rain that drip to form athletic figures performing a variety of movements. The figures -- made out of hundreds of tiny water droplets -- run, jump, kick and more, emphasizing how well-suited the beverages are to active individuals.
Alongside the video showing that all of the content was captured on camera, Gatorade also released a behind-the-scenes video with more footage on the making of the impressive 3D water installation.
For the 'Water Made Active' ad, Gatorade set up an elaborate installation that features 3D rain that drip to form athletic figures performing a variety of movements. The figures -- made out of hundreds of tiny water droplets -- run, jump, kick and more, emphasizing how well-suited the beverages are to active individuals.
Alongside the video showing that all of the content was captured on camera, Gatorade also released a behind-the-scenes video with more footage on the making of the impressive 3D water installation.
Trend Themes
1. Animated Water Ads - Opportunity for brands to create visually captivating ads using animated water installations.
2. Enriched Water Beverages - Innovative products that offer enhanced hydration for active individuals through electrolyte-enriched water beverages.
3. Interactive Advertising Installations - Potential for immersive advertising experiences using interactive installations like the 3D water installation by Gatorade.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to develop and market new and innovative water-based products.
2. Advertising Industry - Space for advertising agencies to explore creative and visually engaging ad campaigns utilizing innovative techniques like animated water installations.
3. Event Planning Industry - Potential for event planners to incorporate interactive installations into brand activations and experiential marketing campaigns.
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