The 'miCoach Says' Commercial Will Make You Want to Get Fit
Vittoria Natarelli — August 6, 2010 — Marketing
The 'miCoach Says' commercial will get its viewers' hearts pumping while providing them with the inspiration to work out.
Promoting the miCoach app, a personal coaching system for your iPhone or iPod, this commercial manages to successfully sell the application and also the accompanying lifestyle. People are always looking for an easier way to work out, and if the app is as encouraging as the 'miCoach Says' commercial, then it's safe to say that the population is about to get a lot more athletic.
Promoting the miCoach app, a personal coaching system for your iPhone or iPod, this commercial manages to successfully sell the application and also the accompanying lifestyle. People are always looking for an easier way to work out, and if the app is as encouraging as the 'miCoach Says' commercial, then it's safe to say that the population is about to get a lot more athletic.
Trend Themes
1. Virtual Coaching - The miCoach app demonstrates the potential for virtual coaching in the fitness industry.
2. Motivational Advertising - The 'miCoach Says' commercial illustrates the power of motivational advertising in inspiring individuals to exercise.
3. Connected Fitness - The miCoach app exemplifies the rise of connected fitness technology, connecting users with personalized coaching and tracking.
Industry Implications
1. Fitness Apps - The success of the miCoach app suggests an opportunity for growth in the fitness app industry.
2. Digital Advertising - Motivational advertising, as seen in the 'miCoach Says' commercial, presents an innovative approach for digital advertising methods.
3. Wearable Technology - The miCoach app's integration with wearable devices presents potential advancements in the wearable technology industry for fitness tracking.
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