Nike's Better For It Campaign Amusingly Addresses Negative Inner Thoughts
Meghan Young — April 13, 2015 — Marketing
References: news.nike
Nike has invited women around the world to take up the Better For It challenge, whipping into shape to take on the world as a stronger individual. The campaign put together to spread the word shows just how strong a person will become -- and that doesn't involve muscle alone. By addressing negative inner thoughts, the Better For It campaign is incredibly relatable.
Yet each Better For It commercial goes beyond the negativity to show how determination and support can get participants past the pain and into the realm of growth. Amy Montagne, VP/GM of NikeWomen and Global Women's Training, says, “Every athlete has goals. And Nike is the link between you and your aspirations. We provide more than encouragement – with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”
Yet each Better For It commercial goes beyond the negativity to show how determination and support can get participants past the pain and into the realm of growth. Amy Montagne, VP/GM of NikeWomen and Global Women's Training, says, “Every athlete has goals. And Nike is the link between you and your aspirations. We provide more than encouragement – with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”
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Industry Implications
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