adidas Revamped its ADI2000 x Yu-Gi-Oh! Sneaker from 2021 to Showcase Yami
Colin Smith — January 24, 2023 — Fashion
The Yu-Gi-Oh! x adidas ADI2000 is a highly-anticipated collaboration between the popular anime franchise and the sportswear giant. The shoe is set to release on January 26th, and will be available for purchase on the adidas website for $120 USD.
The ADI2000 silhouette was first introduced in last year's Yu-Gi-Oh! footwear collection, where it was adorned in a Blue-Eyes-White-Dragon colorway. This time, it is paying homage to the character Yami Yugi, the protagonist of the series. The shoe features a black base with gold stripes on the upper and laces, purple accents on the midsole, and various touches of pink. The collaboration also includes a co-branded Dark Magician card, a custom box, and Millennium Item lace jewels, meaning it is suited to both fans of the franchise and general footwear collectors. Additionally, the piece comes with an Exodia hangtag, which will be familiar to fans of the card game franchise.
The collection is expected to be highly sought after, and for those who love the anime and the shoe, it is a great opportunity to cop a unique and exclusive piece from both brands.
Image Credit: adidas, hypebeast, adidas
The ADI2000 silhouette was first introduced in last year's Yu-Gi-Oh! footwear collection, where it was adorned in a Blue-Eyes-White-Dragon colorway. This time, it is paying homage to the character Yami Yugi, the protagonist of the series. The shoe features a black base with gold stripes on the upper and laces, purple accents on the midsole, and various touches of pink. The collaboration also includes a co-branded Dark Magician card, a custom box, and Millennium Item lace jewels, meaning it is suited to both fans of the franchise and general footwear collectors. Additionally, the piece comes with an Exodia hangtag, which will be familiar to fans of the card game franchise.
The collection is expected to be highly sought after, and for those who love the anime and the shoe, it is a great opportunity to cop a unique and exclusive piece from both brands.
Image Credit: adidas, hypebeast, adidas
Trend Themes
1. Anime-inspired Footwear - There is an opportunity for sportswear brands to target anime fans with unique and exclusive footwear collaborations.
2. Character-themed Collections - Brands can capitalize on the popularity of beloved characters by creating collections that pay homage to them, like the Yu-Gi-Oh! ADI2000 sneakers featuring Yami Yugi.
3. Limited Edition Collections - Limited edition collections, like the Yu-Gi-Oh! x adidas ADI2000, can create a sense of urgency and exclusivity, driving sales and brand loyalty.
Industry Implications
1. Sportswear - Sportswear brands can leverage pop culture collaborations with anime franchises to create limited edition collections that target a passionate fan base.
2. Anime Merchandise - Anime merchandise companies can expand their offerings by partnering with sportswear brands to create unique and exclusive footwear collaborations.
3. Collectibles - Sneaker and anime collectors can benefit from the popularity of limited edition collaborations between sportswear brands and anime franchises.
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