From Cultural Beverage Branding to Animated Coffee Cups
Tana Makmanee — July 6, 2013 — Marketing
With the amount of coffee retailers on the market, finding ways to differentiate yourself from another cafe can be a challenge, but these creative coffee cup designs are some great examples of branding techniques that consumers are using.
Since many coffee customers grab their java to-go in the morning, coffee cups are a fantastic way for retailers to market their company to the outside world. By creating a distinct and well-recognized logo and name, a company can easily differentiate itself from others simply by its brand imagery. From the new Starbucks branding logo to 7-Eleven stores featuring the infamous Japanese Domo character on its cups, these creative branding designs are making it easy for consumers to recognize which brand is which.
Since many coffee customers grab their java to-go in the morning, coffee cups are a fantastic way for retailers to market their company to the outside world. By creating a distinct and well-recognized logo and name, a company can easily differentiate itself from others simply by its brand imagery. From the new Starbucks branding logo to 7-Eleven stores featuring the infamous Japanese Domo character on its cups, these creative branding designs are making it easy for consumers to recognize which brand is which.
6.6
Score
Popularity
Activity
Freshness
