Swedish 7-Eleven Stores Receive an Modern Update by BVD
Meghan Young — January 25, 2013 — Art & Design
References: bvd.se & fastcodesign
Ditching the outdated '80s design that have made the international convenience store chain so recognizable, the Swedish 7-Eleven stores nevertheless stay true to their roots. Essentially, the classic green, orange and red colors have been remixed to take on a bolder look.
Resurrected by BVD, a creative studio based in Stockholm, the Swedish 7-Eleven stores concentrates on the chain's iconic pinstripe pattern. BVD partner Rikard Ahlberg states, "We used them in a new and more modern way, creating a strong recognizable graphic signal that works in a busy environment."
In addition to the revamped signage and product designs, the Swedish 7-Eleven stores had their interiors re-hauled as well. Introducing a large 'Kaffe' sign above the coffee station as well as deep hunter green walls, counters and fixtures, the stores offer a nice contrast to typical Scandinavian aesthetics.
Resurrected by BVD, a creative studio based in Stockholm, the Swedish 7-Eleven stores concentrates on the chain's iconic pinstripe pattern. BVD partner Rikard Ahlberg states, "We used them in a new and more modern way, creating a strong recognizable graphic signal that works in a busy environment."
In addition to the revamped signage and product designs, the Swedish 7-Eleven stores had their interiors re-hauled as well. Introducing a large 'Kaffe' sign above the coffee station as well as deep hunter green walls, counters and fixtures, the stores offer a nice contrast to typical Scandinavian aesthetics.
Trend Themes
1. Bold Convenience Store Rebranding - Rebranding classic chains with modern aesthetics is an opportunity for disruption in the convenience store industry.
2. Revamping Store Interiors - Modernizing store interiors is a trend that can be applied to various industries, from retail to hospitality.
3. Iconic Remixed Colors - Remixing iconic brand colors can create a bolder look and signal a fresh perspective in brand identity.
Industry Implications
1. Convenience Store - Convenience stores can set themselves apart with a modern rebrand, like 7-Eleven in Sweden.
2. Retail - Retail outlets can benefit from an interior redesign that sets them apart from their competitors and align them with current trends.
3. Hospitality - The hospitality industry can reinvent their spaces to appeal to modern consumers, like 7-Eleven's revamped store design in Sweden.
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